Assistant Manager, Lead Acquisition & Engagement Programs

Role Responsibilities

• Lead and manage GM's Third-Party Lead (TPL) program
• Oversee Divisional Hand-raiser (event leads) process and team
• Innovate and enhance third-party leads program strategies
• Collaborate with GM Divisions on focus vehicles, quarterly forecasts, and lead volume planning
• Analyze lead performance and deliver actionable insights to internal and external stakeholders
• Increase overall lead close rates, buy rates, and dealer participation in the TPL program
• Support the launch of the new GM Lead Pipe, powered by Salesforce.
• Develop effective training materials and documentation for field teams and dealers
• Manage vendor relationships, including: Pricing negotiations; Scope of work; Budgeting; Invoice approvals

Required Qualifications

• Bachelors degree
• 5+ years of OEM, field, or dealer sales and/or marketing experience
• 3+ years of experience in automotive sales and/or lead management
• Automotive BDC and dealer CRM experience or knowledge
• Vendor and program management experience
• Strong analytical skills with the ability to translate data into actionable strategies
• Initiative-driven with a proven ability to work independently and make decisions with minimal direction
• Experience in cross-functional collaboration and performance-based solution development
• Proficiency in Microsoft Office tools (PowerPoint, Excel, Teams, etc.)
• Excellent communication skills with the ability to confidently develop and present to diverse audiences
• Willingness to travel (< 10%)

Preferred Qualifications

• MBA or equivalent advanced degree

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE. THIS INCLUDES DIRECT COMPANY SPONSORSHIP, ENTRY OF GM AS THE IMMIGRATION EMPLOYER OF RECORD ON A GOVERNMENT FORM, AND ANY WORK AUTHORIZATION REQUIRING A WRITTEN SUBMISSION OR OTHER IMMIGRATION SUPPORT FROM THE COMPANY (e.g., H-1B, OPT, STEM OPT, CPT, TN, J-1, etc.)

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About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

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All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.

Client-provided location(s): Warren, MI

Job ID: General_Motors-JR-202518801

Employment Type: FULL_TIME

Posted: 2025-10-15T00:13:35