2026 Winter Co-op Cadillac Marketing And Sales Operations - Analyst

Description

Work Arrangement:

Hybrid - This role is categorized as hybrid. This means the successful candidate is expected to report to Oshawa Elevation Centre three times per week, at minimum [depending on stakeholder needs].

About GM:
At General Motors we pride ourselves on designing, building and selling the world's best vehicles. We are seeking a new generation of visionaries to help launch bold engineering and business initiatives, and shape new directions for General Motors. As an intern or co-op student through our EXCEL (Exploring Careers through Experiential Learning) Program you will gain hands-on career specific experiences to maximize your real-world potential. Collaborating on innovation challenges, interacting with Industry leaders, attending cross-functional networking events and volunteering for community service activities.

The Role:

The Marketing Co-Op student will support the Vehicle Sales and Marketing organization for the Cadillac brand in Canada. Expect frequent interaction with GM Canada's Leadership Team.

Key Responsibilities:

• Competitive analysis and insights (online and in-person)
• Assist with research, go-to-market program evaluation, analytics, and uncovering insights and trends.
• Assist with the identification and execution of profit improvement initiatives
• Identify reporting process inefficiencies and implement solutions for continuous improvement
• Coordinate activities across functions including Marketing Communications, Finance, Legal, Sales, Customer Care, and US counterparts
• Enthusiastically embrace other assignments that may arise including:

• Assist vehicle marketing teams with market analysis (ICE and EV Market)
• Assist marketing communications team with various creative, media or event requests
• Support the execution of brand sponsorship events including auto shows
• Assist with employee/dealer/field communications
• Special assignments as required

• Pursuit of a Bachelor's (3rd or 4th year, qualified 2nd year with very strong related Co-Op experience will be considered) degree in the following areas: Business, Marketing, Finance
• Able to work fulltime, 40 hours per week in Canada, and for 12-month term (2-3 consecutive semesters) starting January 2026
• Have a valid Full Class G Ontario driver's license, or equivalent Canadian out-of-province license

• Previous related sales and marketing work experience, or Co-Op terms
• Previous experience in automotive, or a strong curiosity about the industry
• Willingness to travel and relocate across Canada should full-time opportunities be offered

• Outstanding leadership, interpersonal, and relationship management skills with the ability to effectively collaborate with varying levels of the organization
• Excellent written and verbal communication skills with the ability to distill complex subjects to a wider audience
• High level of integrity, ability to deal with ambiguity, takes initiative/self-directed
• Evidence of strong character with integrity, honesty, accountability and trust
• Consistently demonstrates innovative thinking that is customer-centric
• Excellent project management skills and the proven track record to manage numerous projects at any given
• Possess strong organizational, problem-solving, and analytical skills
• Fundamental digital literacy including understanding of MS Outlook, Word, PowerPoint with an emphasis on Excel