SUMMARY :
GEICO's Marketing Department is seeking a Marketing Brand Lead to join the Brand Team. As a member of the team, you will help drive the development of brand advertising creative through management of various creative partners. You will evaluate and shape the creative and play an important role in the strategic development and execution of integrated marketing initiatives in collaboration with key internal stakeholders and external partners. The work you do will reinforce and improve on GEICO's position as one of America's most beloved brands.
You will manage the day-to-day agency relationships to ensure they are delivering against GEICO's strategic business objectives. You have a passion for creative and a love for creating content that has an impact on culture. You will partner with the Social Content Strategist to ensure brand cohesion and shared strategic brand direction.
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This role reports to the Director, Brand and Creative.
RESPONSIBILITIES:
- Drives internal Brand Team status, in collaboration with the Creative Project Manager
- Synthesizes content performance metrics from Analytics to form and iterate creative brand strategy
- Evaluating and contributing to business and creative brief development and develop intake briefs for Agency Partners to activate
- Responsible for road-mapping all brand/external agency Initiatives based on strategy + Marketing directives.
- Partners with cross functional stakeholders in developing Omni-channel and partnership driven campaigns.
- Provides creative leadership and input in running campaign initiatives
- Works with analyst to interpret performance and incorporate findings into current and future creative
- Manage creative development of branded integrations through network and media partnerships
- Manages talent/usage rights for commercials and external assets
- Contributes to and disseminates linear/streaming creative rotations to internal and external stakeholders
- Partners with the internal GEICO Research team to inform Creative + Brand Strategy
- Responsible for managing the day-day campaign management and creative development with our external Creative Agency partners
- Reviews external agency work and provides initial feedback and recommendations to leadership
- Responsible for capturing and communicating GEICO feedback + direction to partner agencies
- Track and report on agency fee against scope of work, analyzing impacts of changes in projects/processes, and making recommended adjustments to leadership
- Collaborates with Internal Creative Team + Creative Advertising Agency in concept development/brainstorming sessions
- Ensures all creative content adheres to the GEICO brand voice and GEICO brand visual identity
- Assists in reviewing marketing and non-marketing materials to ensure brand consistency
- Partners closely with the Social Content Strategist to create a synergistic and digital-first approach to campaign development
- Contribute to budget tracking, invoicing, and make adjustments and recommendations to adapt to business environment
- 5+ years brand management experience or comparable Creative Agency experience
- Prior experience managing external agencies including Creative Agencies and Media Partners
- A strong understanding of how to evaluate creative and contribute to development
- Excellent written and verbal communication skills
- Unique blend of creative and analytical skills
- Exceptional organizational skills to balance managing multiple projects
- Familiarity with Creative and Production processes
- Familiarity with omnichannel marketing and go to market planning, preferably in IAT model
- Strong understanding of Paid, Owned and Earned social media framework
- Strong experience developing full-funnel marketing campaigns
- Ability to evaluate creative against strategy
- Relationship building skills
- Approaches challenges with a positive attitude, attentiveness, and high attention to detail
- Has a continuous focus on growth and challenging themselves
- Flexible and adaptable to rapidly changing business environment
- Ability to identify problems and propose solutions
- Experience in a B2C company
- Experience managing budgets
- Experience in Media buying or Media planning
- Up to 20% travel
- Hybrid - 3 days per week in office
- DC and NYC preferred
$80,000.00 - $126,000.00
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate's work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you'll enjoy our Total Rewards Program * to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.