Manager, Content Creator

About Old Navy

Forget what you know about old-school industry rules. When you work at Old Navy, you're choosing a different path. From day one, we've been on a mission to democratize fashion and make shopping fun again. Our teams make style accessible to everyone, creating high-quality, must-have fashion essentials for the whole family, with love, season after season.

We opened our first store in 1994 in San Francisco and have been on a roll ever since. We cultivate a community of playful personalities that thrive in a fast-paced environment where our employees can be their most authentic selves. Here, we're family.
About the Role

We are looking for a Social Content Creator Manager to lead the charge in developing thumb-stopping, high-performing social content. This role will oversee content creation across platforms, collaborating with in-house teams, external creators, and influencers to bring our brand to life on social. The ideal candidate is equal parts strategist, producer, and creative-someone who understands what makes content viral, drives engagement, and builds brand love in a crowded digital landscape.
What You'll Do

• Own the social content strategy & execution-plan, create, and manage compelling content for TikTok, Instagram (Reels, Stories, Grid), YouTube Shorts, and emerging platforms.
• Support & manage creators-partner with influencer team, UGC creators, and internal teams to ensure a consistent pipeline of fresh, brand-right content.
• Stay ahead of trends-monitor social trends, memes, and cultural moments to capitalize on real-time marketing opportunities.
• Manage social shoots & production-oversee content capture, from concepting to directing and editing, ensuring a cohesive brand aesthetic.
• Analyze & optimize-use insights and performance data to inform content strategy, iterating quickly to improve engagement and effectiveness.
• Work cross-functionally-collaborate with brand marketing, paid media, influencer, creative, and product teams to align content with business goals.
• Test & innovate-push creative boundaries and experiment with new formats, storytelling techniques, and interactive content.

Who You Are

• A social-first storyteller with 5+ years of experience in social content creation, ideally within fashion, retail, or lifestyle brands.
• Deeply immersed in social culture-you live and breathe TikTok, Instagram, and emerging platforms.
• A hands-on creator-you're comfortable concepting, scripting, directing, shooting, and even editing when needed.
• A trend-spotter-you have a sixth sense for what's next and know how to make a brand part of the conversation.
• Data-savvy-comfortable analyzing performance metrics to inform creative decisions.
• Highly organized and adaptable-able to juggle multiple projects in a fast-paced environment.
• Passionate about fashion, style, and cultural storytelling.

This role can be based in San Francisco or Los Angeles.

Benefits at Old Navy

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five "on the clock" hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee's base pay.
• Employee stock purchase plan.
• Medical, dental, vision and life insurance.
• See more of the benefits we offer.

For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $114,900 - $152,200 USD
Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Client-provided location(s): San Francisco, CA

Job ID: gap-R187996

Employment Type: FULL_TIME

Posted: 2025-04-25T16:44:15