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Strategic Sponsorship Sales Executive - Video, Audio & Gaming

AT GANNETT
GANNETT

Strategic Sponsorship Sales Executive - Video, Audio & Gaming

New York, NY / Remote

Job Title: Strategic Sponsorship Sales Executive - Video, Audio & Gaming

Location: Remote with travel. Preferred markets: Dallas, San Francisco, Miami, Boston, Detroit, Washington D.C., New York City.

About Us

We're a leading media organization with a vast network of local and national news brands, lifestyle and sports verticals, and a growing portfolio of multimedia content. Our video, audio, and casual gaming platforms reach millions of engaged users across owned-and-operated sites, YouTube, social media, streaming, and podcasting.

We're building the next generation of brand storytelling-and we're looking for a sales leader who can turn that vision into revenue.

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About the Role

This is a high-impact, new business role focused on securing strategic sponsorships and brand partnerships across our multimedia portfolio-including our puzzle and gaming verticals and the forthcoming PLAY experience. You'll be responsible for generating $5M in revenue in your first year, with a goal to double that in year two.

You'll work closely with editorial, creative, and marketing teams to craft custom advertising programs that deliver measurable results for top-tier advertisers. This role is ideal for a hunter with a strong track record in media sponsorship sales, particularly across video, audio, and social-first platforms.

Key Responsibilities

Revenue Generation & Pipeline Development

  • Own the full sales cycle-from prospecting to closing-targeting $5M+ in year-one revenue.
  • Build and manage a robust pipeline of strategic brand partnerships across Pharma, Financial Services, Automotive, Media, CPG, Technology & Telecom.
  • Develop custom sponsorship packages that leverage our multimedia scale and storytelling capabilities.

Strategic Partnership Development

  • Pitch and close integrated campaigns across video, audio, and gaming, with a focus on branded content and social-first activations.
  • Collaborate with internal teams to respond to RFPs and proactively develop high-impact sponsorship concepts.

Client Relationship Management

  • Serve as the primary point of contact for brand partners, ensuring long-term success and renewals.
  • Lead presentations, negotiations, and quarterly business reviews with C-level stakeholders.

Market & Product Insight

  • Stay ahead of trends in digital media, branded content, and social monetization.
  • Provide market feedback to shape product innovation and editorial alignment.

Performance Reporting

  • Maintain accurate CRM records, forecast revenue, and report on pipeline health.
  • Share insights and recommendations with leadership to optimize sales strategy.

Team Collaboration

  • Partner with Sales, Marketing, Creative, and Operations to deliver seamless campaign execution.
  • Mentor junior team members and contribute to a culture of innovation and accountability.

Qualifications

  • 2+ years in digital media or sponsorship sales with a proven ability to close multimillion-dollar deals.
  • Deep understanding of branded content, native advertising, and performance metrics (CPM, CPA, brand lift).
  • Strong network of agency and brand contacts across key verticals.
  • Excellent communication, presentation, and negotiation skills.
  • Experience with CRM tools (Salesforce, HubSpot, etc.) and data-driven sales strategies.
  • Willingness to travel (20-30%) for client meetings and industry events.

What We Offer

  • High-Impact Opportunity: Shape the future of our PLAY experience and multimedia monetization strategy.
  • Competitive Compensation: Base salary of $70,000-$80,000 plus aggressive commission and bonus structure.
  • Career Growth: Be part of a fast-growing team with opportunities to lead and innovate.
  • Supportive Culture: Work with passionate colleagues across editorial, product, and marketing.
  • Comprehensive Benefits: Medical, dental, vision, 401(k) with match, PTO, and professional development.

The annualized base salary for this role will range between $75,000 and $80,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

#LI-SD1; #LI-Remote; #LocaliQ

Client-provided location(s): New York, NY, USA
Job ID: utn-82957
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • Pet Insurance
    • Mental Health Benefits
    • HSA
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • Financial Counseling
    • 401(K)
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Internship Program
    • Leadership Training Program
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Work Visa Sponsorship
    • Tuition Reimbursement
    • Promote From Within
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program