The Senior Product Manager of Revenue Product will lead the strategy and execution of our monetization initiatives. This individual will work closely with sales, leadership, and technical teams to propose, develop, and implement cutting-edge programmatic solutions, build audience solutions, and foster ad innovation that meets the needs of our advertisers and aligns with our overall business objectives. We're seeking a technically adept product leader with a track record of cross-functional collaboration, ad tech innovation, and data-driven iteration-someone who can translate complex challenges into high-impact, scalable solutions.
RESPONSIBILITIES:
- Develop and implement strategic plans for programmatic advertising, focusing on innovative solutions, 1st party data utilization, and revenue-generating initiatives.
- Own the roadmap of new programmatic solutions, data-driven audience products, and ad innovations tailored to meet the needs of advertisers while balancing long-term goals with short-term revenue demands.
- Establish metrics and KPIs to measure the effectiveness of revenue initiatives, analyze performance data, and provide insights to optimize future strategies.
- Lead the full product lifecycle-from ideation, design, and requirements definition, through to delivery-collaborating with Engineering, Operations, and other teams across the organization. Communicate a clear set of consumer needs at all times to drive key trade-offs.
- Collaborate with sales and leadership teams to understand client needs, provide product expertise, and support the development of tailored solutions.
- Communicate regularly with stakeholders, including senior management, sales leadership, and external partners, to provide updates on product initiatives, performance, and strategic direction.
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MINIMUM QUALIFICATIONS:
- 5-8+ years of relevant experience in product management
- Experience in a technical role focused on programmatic, digital advertising products, or ad audience targeting
- Demonstrated success in driving innovation, product growth, and delivering high-quality user experiences with a user-centric and data-driven approach. Ability to understand user needs and find simple and creative ways to solve them.
- A proven history of successfully delivering products from concept to launch.
- Ability to prioritize competing opportunities, drive detailed trade-offs over the product lifecycle, manage conflict, and articulate the rationale behind decisions.
- Experience collaborating with cross-functional teams and navigating highly complex cross-functional projects end-to-end. Ability to influence and drive decisions in ambiguous situations.
- Exceptional oral and written communication skills with both business and technical teams.
- Bachelor's Degree in Computer Science, Technology, Business, or a related field.
PREFERRED QUALIFICATIONS:
- Knowledge of openRTB, header bidding, Prebid, Google Ad Manager, SSPs, DSPs, DMPs, cleanrooms, and other modern digital advertising technology and methodologies.
- General understanding of deterministic, audience segmentation, contextual signals, and standard taxonomies as well as their use by advertisers to achieve full-funnel outcomes (awareness, intent lift, performance).
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The annualized base salary for this role will range between $115,000 and $125,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.