Optimization Strategist

The Optimization Strategist for Display & Social is a digital marketing professional responsible for strategizing, executing, and optimizing display and social advertising campaigns across various platforms and media. Their primary focus is on analyzing campaign performance data to constantly refine targeting specific audience segments, ad creative and placements, and deliver results through data-driven insights.

This role will require direct management of social and ad operation marketing platforms, and partner with Account Management teams on overall client strategies and KPIs.

Position Requirements:

Duties include working closely with the Account Management and Sales team(s)to create audience targeting strategy and achieve set ROI goals, determining target audience demographics and settings, deploy engaging ad creative strategy, manage day-to-day campaign performance and identifying real-time trends, and participate in client advertising performance discussions. The ideal candidate will work well within a team, multitask, be organized, self-motivated, and a critical thinker. Attention to detail is a must, and knowledge of digital marketing trends is essential. This candidate must have one or more years of experience as a social media analyst/strategist, Ad Operations analyst/strategist, or similar role, and the ability to understand display and social platform data.

• Monitor, evaluate, and leverage digital marketing knowledge to manage campaign performance and determine actionable improvement opportunities; from a proactive standpoint
• Troubleshoot and resolve performance issues using best practices while creating new, innovative solutions to meet the changing needs of our clients
• Develop and advise on technical marketing strategies by understanding client business goals, assessing feasibility, and identifying marketing and advertising opportunities for our clients
• Build rapport with internal partners including digital and marketing staff members such as Account Managers, Sales Representatives, Ad Operations, and design teams, through routine and scheduled interactions
• Incorporate constantly evolving technologies and processes into the client solution delivery process

• Technical expertise with a strong understanding of creative best practices, social platform algorithms, audience tools and management platforms.
• Data analysis with the ability to interpret complex data sets, draw actionable insights, and make data-driven decisions to optimize campaigns; strong Excel skills required
• Exceptional communication skills to collaborate with cross-functional teams, present findings, and explain technical concepts to non-technical stakeholders
• Collaborate with designers to optimize the creative for maximum view through and click through results
• Proactively look for expansion and optimization opportunities on a regular basis and stay current in the channel's landscapes and make innovative recommendations
• Manage to specific KPIs for both the individual, assigned customers and the greater Gannett business as a whole
• Key Competencies
• Customer Focus
• Establish and maintain effective relationships with internal partners to help drive ROI for our customers
• Demonstrate dedication to meeting client expectations and performance requirements
• Collaboration
• Ability to collaborate with Account Management colleagues on shared clients and retention goals
• Work well with international fulfillment support and creative teams

• Able to manage time and prioritize multiple tasks in a fast-paced environment
• Organize tasks, deliverables and meet commitments on time and strive to overdeliver on SLA deadlines
• Reporting/Analytical Thinking
• Capable of interpreting data and making campaign optimizations to improve and prove performance
• Quickly identify the symptoms and underlying cause of problems
• Ability to report, interpret and relay campaign data in an actionable format
• Business Process and Technology Acumen
• Capable of quickly mastering business processes
• Ability to master technology solutions
• Conflict Management
• Excels at and understands the importance of focused and active listening
• Can find common ground and explains differing viewpoints comprehensively

• Bachelor's Degree (i.e. General Business, Economics, Finance, Marketing, Advertising or Public Relations)
• Must have 3+ years hands-on experience optimizing online/digital advertising campaigns
• Must have 2+ years of analytics/reporting experience