Gannett Co., Inc. is seeking a passionate Inventory & Pricing Analyst who is eager to help drive advertising revenue growth across the USA TODAY Network digital properties.
Primary responsibilities:
- Create and maintain digital advertising inventory and rates for the entire USA TODAY Network, in support of both direct and programmatic sales channels.
- Ensure all inventory follows established taxonomy and technical requirements to ensure consistency, scalability, and accuracy across the network.
- Help facilitate targeting solutions used for digital advertising on the USA TODAY Network, including both contextual and audience-based methodologies.
- Troubleshoot ad delivery or page coding issues.
- Respond to inventory availability requests to confirm potential volumes for new or incremental sales opportunities.
- Review and authorize insertion orders for National Sales, to validate inventory commitments can be fulfilled and to approve any pricing discounts being offered.
- Assist in the planning and delivery of digital advertising campaigns for clients.
- Communicate and enforce workflow process to all regional sales planners and account executives.
- Track the delivery and monetization of all inventory, in order to produce historical and future looking reporting.
- Monitor advertising impression data to document trends, review anomalies, and generate impression forecasts.
- Work with other Business stakeholders to solve inventory issues and maximize revenue yield.
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Requirements:
- Bachelor's degree in business, marketing, technology, or equivalent.
- Broad understanding of advertising industry, digital ad sales, online ad delivery, ad serving applications, and contract management systems is desired.
- Prior experience in quantitative analysis and/or decision making, preferably in an operational role.
- Demonstrates a blend of business and technical skills and a successful track record of working cross functionally.
- Must be extremely organized, attentive to detail, team-oriented, and able to discuss technical and complex information through oral/written communication.
- Experience working in online analytics and reporting tools.
- Advanced knowledge of Microsoft Office, particularly Excel.
- Experience with data visualization tools, particularly Looker Studio is a plus.
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The annualized base salary for this role will range between $50,000and $80,000. Variable compensation is not reflected in these figures and based on the role, may be applicable. Exact compensation may vary based on skills, experience, location, and union representation, if applicable.