eCommerce Specialist
The eCommerce Specialist will be mainly responsible for overseeing Gannett Media's online USA TODAY Network store. This includes functionality, user experience, product listings, pricing, promotions, and inventory data management.
The person in this role will be expected to rapidly grow the expansion, reach and revenue of the online storefront through various growth strategies including analyzing consumer behavior, developing and executing online marketing tactics, and monitoring sales performance. They will also assist in improving the overall customer experience.
The person in this role should have an interest in sports, books, travel and merchandise related to media brands.
This role is remote and can be based anywhere in the US, except for Alaska and Hawaii.
Responsibilities:
- Merchandise/Content Planning: Coordinating store merchandise against content plans, tentpoles, and major events (like sporting events) to consistently drive sales through article content across USA TODAY Network platforms.
- Managing Online Sales Channels: Maintaining and optimizing online monetization of the Gannett Media store aka USA TODAY Network online store.
- Digital Marketing: Developing and implementing strategies to increase product visibility, drive traffic, and improve conversion rates.
- SEO: Optimizing website content and structure for search engines to improve organic search rankings.
- Data Analysis: Monitoring key performance indicators (KPIs), analyzing sales and monetization data, and identifying opportunities for growth.
- Inventory Management: Managing stock levels and ensuring accurate product information online.
- E-commerce Platform Management: Working with our e-commerce platform to manage products, process orders, and handle payments.
- Collaboration: Working with the content commerce, content monetization, consumer and product teams to integrate the online store into all relevant content plans across the USA TODAY Network.
- Customer Service: Respond to shopping customer needs related to store products.
- Staying Current: Keeping up-to-date with the latest trends and best practices in e-commerce.
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Skills & Experience:
- Experience: Minimum 5 years' experience in consumer brand eCommerce merchandise industry, with special emphasis on sports, books and/or media publications.
- Technical Skills: Experience with e-commerce platforms and tools such as Shopify, SEO, digital marketing tools, and data analysis software.
- Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions.
- Communication Skills: Ability to communicate effectively with team members, customers, and other stakeholders.
- Problem-Solving Skills: Ability to identify and resolve issues related to online sales and customer experience.
- Organizational Skills: Ability to manage multiple tasks, prioritize effectively, and meet deadlines.
Application Instructions
We are eager to learn more about you and how you fit this role. When you apply, don't limit your upload to a resume; show us what you've done. To do so, put together a single document file that includes the following, in this order:
1. Your resume - one to two pages.
2. A cover letter that outlines how you would approach the job.
It is important that these items be assembled into a single document and uploaded in PDF format. Completing these steps will ensure that your application receives the highest consideration.
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The annualized base salary for this role will range between $45,000 and $92,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.
Perks and Benefits
Health and Wellness
- HSA With Employer Contribution
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- Pet Insurance
- Mental Health Benefits
- HSA
Parental Benefits
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Volunteer Time Off
Financial and Retirement
- Financial Counseling
- 401(K)
- Performance Bonus
- Relocation Assistance
Professional Development
- Internship Program
- Leadership Training Program
- Mentor Program
- Access to Online Courses
- Lunch and Learns
- Work Visa Sponsorship
- Tuition Reimbursement
- Promote From Within
Diversity and Inclusion
- Employee Resource Groups (ERG)
- Diversity, Equity, and Inclusion Program