Position Title: Digital Marketing Consultant (Sales - Business Development)
Work Environment: Must be located in the Washington DC Region. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo.
This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.
This is a business development role, full cycle sales where you will prospect and close new clients and then collaborate with them to provide a diverse set of advertising and marketing solutions, including:
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- Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
- Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
- Growing the audience and promoting engagement through brand content solutions and social media marketing.
- Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
- Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.
You will have the opportunity to:
- Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
- Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
- Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
- Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
- Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
- Actively pursue and secure new business and revenue streams.
- Retain, manage, and expand the client base in the constantly evolving digital landscape.
- Collaborate within a team to manage client relationships and sustain and increase account revenue.
- Articulate and present our product suite to business decision-makers effectively.
- Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
- Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
- Manage a specified sales pipeline and devise a strategy for long-term sustained success.
- Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
- Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.
Key Qualifications:
- Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 5+ years of experience in high acquisition, consultative B2B Sales role.
- Prior experience and success track record building a new book of business.
- A problem solver who thrives on challenges and can simplify complex issues.
- Possesses a competitive nature and a collaborative team spirit.
- Excellent communication and presentation skills.
- Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
- Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.
Benefits:
- Uncapped Earnings Potential
- Unparalleled digital and marketing training for continuous learning
- Intensive 3 week onboarding for new hires
- Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.
- Generous Time off package including Company Paid Holidays
- Energized and passionate team with a fun and flexible workplace
#LI-SD1; #LI-Remote; #LOCALIQ
The annualized base salary for this role will range between $45,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.