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Digital Marketing Consultant (Sales - Business Development)

AT GANNETT
GANNETT

Digital Marketing Consultant (Sales - Business Development)

Washington, DC / Remote

Position Title: Digital Marketing Consultant (Sales - Business Development)

Work Environment: Must be located in the Washington DC Region. Remote - you will work from a home office but make both tech based and in-person sales calls with local business owners within and outside of the geo.

This role requires a highly personable, intelligent individual with the ability to lead sales efforts focused on digital platforms while maintaining an energetic, strategic, and entrepreneurial spirit.

This is a business development role, full cycle sales where you will prospect and close new clients and then collaborate with them to provide a diverse set of advertising and marketing solutions, including:

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  • Establishing and enhancing their online presence through website development, SEO, local listings, and reputation management on social media platforms.
  • Generating awareness and leads through various methods such as search engine marketing, social media engagement, display advertising, video content, and mobile advertising.
  • Growing the audience and promoting engagement through brand content solutions and social media marketing.
  • Managing leads and customers efficiently using lead alert systems, engagement tools, and tracking mechanisms.
  • Analyzing the effectiveness of campaigns using comprehensive reporting tools, mobile applications, and insights from emerging technologies like Virtual and Augmented Reality.

You will have the opportunity to:

  • Utilize the best marketing services and solutions in the region to deliver exceptional results for your customers.
  • Foster partnerships with local businesses and assist them in achieving their marketing goals through well-integrated marketing plans and comprehensive media solutions.
  • Identify customer needs to develop and implement tailored account plans and client solutions that distinguish our services from those of our competitors.
  • Assist businesses in optimizing their online presence through personalized digital marketing and print marketing strategies.
  • Identify and comprehend market potential, develop and execute sales strategies across multiple platforms, including digital media, mobile platforms, niche publications, promotions, and traditional newspapers.
  • Actively pursue and secure new business and revenue streams.
  • Retain, manage, and expand the client base in the constantly evolving digital landscape.
  • Collaborate within a team to manage client relationships and sustain and increase account revenue.
  • Articulate and present our product suite to business decision-makers effectively.
  • Maintain proactive communication with customers via phone, video conferencing tools (such as MS Teams or Zoom), email, and in-person meetings.
  • Conduct face-to-face customer meetings, presentations, proposals, and demonstrations.
  • Manage a specified sales pipeline and devise a strategy for long-term sustained success.
  • Conduct regular client check-ins, upsell/cross-sell accounts, and address any client concerns regarding market share.
  • Utilize CRM (Salesforce) effectively and efficiently, recording all sales activities accurately.

Key Qualifications:

  • Proficiency in Digital Marketing (Google AdWords, Analytics certifications are preferred but not required). 5+ years of experience in high acquisition, consultative B2B Sales role.
  • Prior experience and success track record building a new book of business.
  • A problem solver who thrives on challenges and can simplify complex issues.
  • Possesses a competitive nature and a collaborative team spirit.
  • Excellent communication and presentation skills.
  • Proficient in MS Office Suite, including Excel, Word, PowerPoint, and Outlook.
  • Role requires a valid driver's license, reliable transportation, and the minimum liability insurance as required by law.

Benefits:

  • Uncapped Earnings Potential
  • Unparalleled digital and marketing training for continuous learning
  • Intensive 3 week onboarding for new hires
  • Outstanding Benefit options including: Comprehensive Health, Dental, Vision, HAS, FSA, Life Insurance, Pet Insurance, 401K and more.
  • Generous Time off package including Company Paid Holidays
  • Energized and passionate team with a fun and flexible workplace

#LI-SD1; #LI-Remote; #LOCALIQ

The annualized base salary for this role will range between $45,000 and $65,000. Base compensation is reflective of many factors, including, but not limited to, the market in which one lives/works, individual education level, skills, certifications and experience. Note: variable compensation is not reflected in these figures and based on the role, may be applicable.

Client-provided location(s): Washington, DC, USA
Job ID: utn-82068
Employment Type: Other

Perks and Benefits

  • Health and Wellness

    • HSA With Employer Contribution
    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • Pet Insurance
    • Mental Health Benefits
    • HSA
  • Parental Benefits

    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
    • Volunteer Time Off
  • Financial and Retirement

    • Financial Counseling
    • 401(K)
    • Performance Bonus
    • Relocation Assistance
  • Professional Development

    • Internship Program
    • Leadership Training Program
    • Mentor Program
    • Access to Online Courses
    • Lunch and Learns
    • Work Visa Sponsorship
    • Tuition Reimbursement
    • Promote From Within
  • Diversity and Inclusion

    • Employee Resource Groups (ERG)
    • Diversity, Equity, and Inclusion Program