Consumer Marketing Strategy Director

The Consumer Marketing Strategy Director builds and leads the strategic plans to drive subscriber acquisition, increase engagement, and mitigate churn for two Gannett publications: The Democrat & Chronicle, based in Rochester, New York; and The Telegram & Gazette (telegram.com), based in Worcester, Massachusetts. The successful candidate will have a keen understanding of the market, collaborate with the news teams on marketing plans, work with various teams to execute the plan, and communicate results to the news and corporate teams.

• Head of subscription sales and engagement for The Democrat & Chronicle, based in Rochester, New York; and The Telegram & Gazette (telegram.com), based in Worcester, Massachusetts
• Direct reporting structure to consumer subscription and revenue team with a heavy dotted line to local GM
• Must be able to work in the Worcester or Rochester office 60% of the time or as directed by the key manager

• Strategic Collaborative Planner:
  • Responsible for driving subscription volume and revenue by overseeing consumer sales and engagement results for The Democrat & Chronicle and the Telegram & Gazette.
  • Develop a strategic marketing plan that outlines sales and engagement efforts to drive revenue
  • Launch marketing programs to support newsroom initiatives that drive subscription growth including newsletters lead gen, social media followings, and native app downloads.
  • Work with news teams to incorporate high-performing and trending content into marketing plans
  • Responsible for planning, managing, and monitoring paid social media ads to drive subscription sales or improve engagement of existing subscribers while abiding by brand guidelines
  • Be present (onsite) at key meetings
  • Ensure website and ads are functioning as expected for both print and digital subscriptions
  • Communicate results with key stakeholders
  • Respond to changing trends internally and externally
  • Understand the competitive landscape in the market and factors that are impacting growth, including analysis of reach and market penetration
  • Adhere to all pricing strategies as defined by Local Revenue and Planning
  • Collaborate with Audience Development and Content Strategy teams to stay abreast of social media and search trends and best practices
  • Lead and be present at local events to drive top-of-funnel leads and brand awareness
• Work With Enterprise Team to Optimize Results:
  • Develop and maintain best practices and standards in marketing materials and strategies across marketing channels
  • Work with Marketing Operations to ensure timely execution of sales efforts such as email communication, website ads, and other opportunities that drive sales and engagement
  • Work with the Analytics team to ensure proper tracking of results and to provide explanations as needed
  • Maintain highlights documentation that will be needed to understand trends including YOY changes and anomalies

• Head of subscription sales and engagement for The Democrat & Chronicle and the Telegram & Gazette
• Direct reporting structure to the Consumer Subscription and Monetization team with a dotted line to the Local General Manager for both sites
• Must be able to work onsite 60% of the time or as directed by the key manager

• Education/Certification Requirements:
  • Bachelor's Degree
  • 5+ years of sales and marketing experience
  • 2+ years of subscription sales experience
• Experience Required or Preferred:
  • Must be a dynamic leader with a proven track record of evaluating, identifying, and executing strategic opportunities
  • Demonstrated experience collaborating with cross-functional teams
  • History of delivering results and implementing change
• Specialized Knowledge Required or Preferred:
  • Required: Strategic marketing planner
  • Required: Ability to derive actionable insights from metrics and marketing data
  • Required: Knowledge and understanding of technology, paid media, search, new trends, and the latest in social media features

• Universal Skills and Traits Preferred:

• • Strong collaborator
  • Effective communicator
  • Self-motivated and capable of managing multiple priorities and tasks
  • Team player with the ability to work within a multi-tiered environment
  • Excellent interpersonal skills, ability to work with diverse personality types
  • Creative and efficient in proposing solutions to time-critical opportunities
  • Ability to multi-task and thrive under pressure and deadlines

• Technology/Equipment Expertise or Proficiency:
  • Proficient with Microsoft Office Products, Project Management tools