Responsibilities
What will you contribute?
Finastra, a leading global Fintech company, has an exciting opportunity for an enthusiastic Junior Marketing Automation Specialist to join our dynamic and growing team in Manila. The Junior Marketing Automation Specialist will be part of the Performance Marketing team, supporting the planning, deployment and reporting of marketing automation campaigns for all of Finastra's lines of business.
Responsibilities & Deliverables
- Collaborate and communicate with stakeholders in EMEA, Asia and Americas to ensure the acquisition of all necessary content, assets, and target audience specifications for the successful implementation of campaigns in the marketing automation system.
- Create and implement Marketing Automation campaigns of different complexities in Marketo.
- Execute and monitor lead nurture marketing campaigns.
- Execute email campaigns from provision of email content, creating email lists, testing and sending emails, to reporting and optimization of email campaign results.
- Provide regular reports to stakeholders regarding the effectiveness and performance of the campaigns.
- Serve as a brand advocate, guaranteeing that all campaigns align with the organization's brand and business strategy while adhering to risk and quality safeguards established by Finastra.
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Required Experience
- Fluent English-speaking skills
- Prior work experience (less than 1 year)
- Quick learner and easily adaptable
- Knowledge of Adobe Marketo or other email marketing/marketing automation tools (Hubspot, Mailchimp, Sendinblue etc.) appreciated but not required.
- Familiarity with HTML is a plus but not mandatory.
- Required working knowledge of Microsoft Office suite, especially Excel
- Keen eye for details, an analytical mind and passion for technical tasks, paired with strong written and verbal communication skills
- Bachelor's degree, ideally in Marketing, Business Administration or Information Technology
The above statements describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential job functions. If you need assistance or an accommodation due to disability, please contact your recruitment partner.