VP, Product Marketing - Stock Plan Services & Nonqual
Yesterday• Boston, MA
Merrimack, NHWestlake, TXCovington, KY
Job Description:
The Role
The Vice President for Product Marketing in Stock Plan Services & Nonqual (SPSNQ) will lead a team accountable for development of marketing strategies, and execution of our external go-to-market activities, to drive awareness, adoption and utilization of product features and capabilities.
You will partner closely with product management, sales & client service teams and other marketing leaders and teams across SPSNQ. You will be a member of the SPS Marketing, Communications & Insights leadership team working closely with peers, modeling "one team" culture and operating with a bias toward action and results.
Key areas of focus:
- Drive development of comprehensive go-to-market strategies, and execution of multi-channel initiatives, for product launches and enhancements
- Understand market & customer insights and competitive landscape to inform marketing strategies and tactics
- Build compelling product positioning and messaging that effectively communicates the value to target audiences
- Advance digital-led sponsor education experiences as part of integrated plans
- Collaborate with peers and partners to align strategies and connect programs with relevant initiatives to maximize resources and impact
- Lead a team of marketing & education professionals defining deliverables, addressing barriers and providing guidance and support to achieve goals
- Define & track measures of effectiveness of product marketing initiatives
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The Expertise and Skills You Bring
- Bachelor's degree required.
- 10+ years' experience in go-to-market planning, marketing and product positioning & messaging
- You are an experienced people leader, skilled at setting strategic direction, translating into proposed initiatives and leading seamless execution
- You are comfortable navigating complex organizations - interacting with cross functional teams that span across multiple business units.
- You possess strong strategic acumen with a customer focused perspective
- You communicate clearly and are comfortable engaging at all levels of management.
- You can lead, influence, and motivate colleagues and peers without formal authority.
- You are intellectually curious and model a culture of learning and coaching.
- Knowledge of the financial services industry & Series 7 preferred
Note: Fidelity is not providing immigration sponsorship for this position
The Team
Stock Plan Services & Nonqual (SPSNQ) provides companies with outstanding administration for their equity & nonqualified deferred compensation programs, including stock option, restricted stock, employee stock purchase, stock appreciation and performance plans. Our team, SPSNQ Marketing, Communications & Insights, delivers valuable insights and innovative programs and experiences that help drive client growth & retention and employee engagement with their equity & executive compensation plans and Fidelity. We help millions of participants take advantage of their equity awards and understand how Fidelity can help with their broader financial needs through our Brokerage and Wealth offerings. We are committed to understanding customer needs, staying on top of industry trends, and evolving our strategies to ensure we are delivering results for our clients & Fidelity.
Certifications:
Category:
Marketing
Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.
Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Client-provided location(s): Boston, MA, Merrimack, NH, Westlake, TX, Covington, KY
Job ID: Fidelity-2116347
Employment Type: OTHER
Posted: 2025-08-26T23:42:24
Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
- Fertility Benefits
- Adoption Assistance Program
- Family Support Resources
- Adoption Leave
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Commuter Benefits Program
- Casual Dress
- Snacks
- Company Outings
- On-Site Cafeteria
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
Financial and Retirement
- 401(K)
- 401(K) With Company Matching
- Company Equity
- Performance Bonus
- Relocation Assistance
- Financial Counseling
- Profit Sharing
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Lunch and Learns
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
Company Videos
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