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Sr. Manager, Journey Orchestration & Advanced Email Capabilities - Fidelity Institutional and Asset Management Marketing

Yesterday Jersey City, NJ

Job Description:

The Role

Are you passionate about building and delivering the best digital channel experience? Do data-informed decisions fuel the strategies you develop? Join the Marketing Automation & Lead Management team to build and automate journeys using real-time personalization that provide relevant and timely content to our audiences. Blend your email expertise with a test and learn approach to drive engagement and deliver optimized experiences to our clients.

The Expertise and Skills You Bring

  • Apply journey orchestration platforms and technologies (CDP, Salesforce Marketing Cloud, analytics) to build and automate journeys and event-based triggers, segmentation and real-time personalization
  • Deep understanding of marketing automation and multichannel lead generation strategies, and expertise in building omnichannel journey workflows
  • Experience working in Salesforce Marketing Cloud, or similar marketing automation tool and with Salesforce CRM
  • Collaborate with key partners across marketing in journey orchestration planning
  • Identify and advocate for advancements in automation capabilities to drive productivity and client satisfaction
  • Understand data sources to integrate with systems ensuring a unified view of customer interactions
  • Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between digital marketing and lead cultivating
  • Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes
  • Maintain oversight of all journeys to ensure they are operational and performing as expected
  • Document and optimize data flow through systems, guiding the integrations between SFMC and CRM systems
  • Partner with marketing effectiveness, marketing analytics and sales support teams to establish shared marketing-sales performance reporting
  • Integrity and purpose with a strong sense of accountability owning successes and failures
  • Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources

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Note: Fidelity will not provide immigration sponsorship for this position.

The Team

The Email Strategy & Operations team is part of the Fidelity Institutional (FI) & Asset Management Marketing Digital Engagement team with a focus on delivering industry leading client experiences through our digital channel innovation. We are focused on keeping clients and prospects engaged with our content and building positive brand recognition. We are committed to building a team culture where individuals can grow and flourish.
The base salary range for this position is $85,000-$143,000 per year.
Placement in the range will vary based on job responsibilities and scope, geographic location, candidate's relevant experience, and other factors.

Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.

We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.

Please be advised that Fidelity's business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Certifications:

Category:

Marketing

Client-provided location(s): Jersey City, NJ, North Smithfield, RI, Merrimack, NH
Job ID: Fidelity-2116434
Employment Type: OTHER
Posted: 2025-08-26T23:42:23

Perks and Benefits

  • Health and Wellness

    • Health Insurance
    • Dental Insurance
    • Vision Insurance
    • Life Insurance
    • Short-Term Disability
    • Long-Term Disability
    • FSA
    • HSA
    • HSA With Employer Contribution
    • Fitness Subsidies
    • On-Site Gym
    • Pet Insurance
    • Mental Health Benefits
    • Virtual Fitness Classes
  • Parental Benefits

    • Birth Parent or Maternity Leave
    • Non-Birth Parent or Paternity Leave
    • Fertility Benefits
    • Adoption Assistance Program
    • Family Support Resources
    • Adoption Leave
  • Work Flexibility

    • Flexible Work Hours
    • Remote Work Opportunities
    • Hybrid Work Opportunities
  • Office Life and Perks

    • Commuter Benefits Program
    • Casual Dress
    • Snacks
    • Company Outings
    • On-Site Cafeteria
    • Holiday Events
  • Vacation and Time Off

    • Paid Vacation
    • Paid Holidays
    • Personal/Sick Days
    • Leave of Absence
  • Financial and Retirement

    • 401(K)
    • 401(K) With Company Matching
    • Company Equity
    • Performance Bonus
    • Relocation Assistance
    • Financial Counseling
    • Profit Sharing
  • Professional Development

    • Tuition Reimbursement
    • Promote From Within
    • Mentor Program
    • Shadowing Opportunities
    • Access to Online Courses
    • Lunch and Learns
    • Internship Program
    • Work Visa Sponsorship
    • Leadership Training Program
    • Associate or Rotational Training Program
  • Diversity and Inclusion

    Company Videos

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