Marketing Associate

Job Description:

The Role

We are seeking a Marketing Associate to join the marketing team of Saifr, a startup within Fidelity Labs focusing on creating AI agents for compliance. This cross-functional role will be responsible for supporting the strategy and management of multi-channel campaigns that produce leads and sales pipeline, as well as providing content marketing and website management support.

This is a phenomenal opportunity to hone skills in demand generation while gaining exposure to the different facets of marketing, including marketing automation, content creation, and performance reporting.

An ideal candidate has a growth mindset, customer-first focus, and ability to flex in a fast-paced, highly collaborative startup environment.

• Support Account-Based Marketing (ABM) program (develop content strategy, write emails, edit ads) that provides customized, high-touch experience to top target accounts
• Support email marketing with drafting and execution to cultivate prospective customers through the buyer journey
• Support lead-generating webinar program by contributing to strategy, planning, and execution
• Manage company social media account(s), including social posts, interactions, reporting/analytics, and build strategy/optimize for growth, to engage prospects

• Manage website and update pages with new or refreshed content to lengthen visitor time-on-page
• Evolve website strategy and user journey as product offerings expand and brand positioning changes
• Implement SEO standard methodologies across entire website (keyword integration, image alt text, page loading time, linking) to bolster search strategy
• Report on traffic, engagement, lead generation, and more, to support data-driven decision-making
• Support marketing operations, including event list uploads, CRM hygiene, automation flows and processes, and reporting, and vendor management

• Serve as proofreader for all marketing content and edit collateral (blogs, ebooks, white papers, press releases, emails, etc.) for grammar, clarity, brand consistency, etc.
• Support short form, thought-leadership content creation, as needed

• Draft press releases that garner earned media coverage or equivalent experience
• Research and apply for industry awards that build brand awareness and credibility

• Develop and maintain presentations, product data sheets, and other collateral to support sales and partner engagements with prospective customers

• Bachelor's degree or equivalent experience plus 1 - 3 years of work experience.
• Strong written and verbal communication skills
• Basic understanding of digital marketing principles (SEO, email marketing, social media)
• Experience using marketing automation tools (e.g. HubSpot, Marketo) preferred
• Ability to analyze data and generate basic marketing performance reports
• Some experience with content creation (e.g. social posts, blogs) preferred
• Ability to work collaboratively in a cross-functional and fast-paced startup environment