Job Description:
Job Description:
The Customer Knowledge and Strategic Insights (CKSI) organization is seeking a motivated individual to contribute to and manage research projects within the Brand and Marketing Research Team. This person will use both qualitative and quantitative primary research techniques to unearth insights, evaluate communications concepts, and convey insights to business partners and key stakeholders. They will also be well versed in analytic techniques, mining existing data sources to answer key questions and connect dots. This role will report to the VP of Marketing Research.
The Expertise You Have
- The ideal candidate has 3-5 years of experience in Market Research and Analytics
- Comfortable brainstorming with clients to formulate hypotheses, clarify objectives, and ensure desired outputs will be delivered
- Some experience managing the design and implementation of primary research studies, including crafting questionnaires, analyzing data, and delivering compelling reports
- Experience with statistical techniques such as regression analysis and factor analysis
- Learning mindset - actively seek new ways to help the team stay ahead of business objectives, bring new vendors / methodologies to the table, stay on top of best practices
- Advertising / messaging research background a plus
- Experience with Tableau a plus
- Experience with Agile principles and execution a plus
- BA/BS required
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The Value You Deliver
- Demonstrate your passion for digging into data to answer critical questions and uncover new insights
- Using existing brand health and advertising effectiveness data, you will uncover themes, trends and opportunities for messaging to key target audiences
- You will design and conduct primary positioning research in support of the development of creative briefs for consumer-facing marketing materials and advertising
- Evaluate advertising campaign approaches through primary research and present insights to marketing and business leadership for further refinement of ads
- Leverage syndicated studies to deliver ongoing in-market ad-effectiveness results and insights
Certifications:
Category:
Business Analytics and Insights
Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.