Director, Content Activation and Distribution

Job Description:

Looking to join a dynamic high performing team? We are seeking a strategic and execution-driven Director of Content Activation & Distribution to lead the marketing, activation, and distribution of content that supports our Tax-Exempt retirement and workplace savings business. This individual will play a pivotal role in engaging key audiences-benefits and HR leaders in higher education, healthcare, and the public sector, as well as their employees.

The role requires a strong editorial voice, an understanding of the retirement landscape, and an ability to collaborate cross-functionally to bring insights and narratives to life. Reporting to the VP of Marketing, this director will also manage a content program marketer and help scale a performance-driven content marketing function.

• Lead content activation aligned to business strategy, customer and audience insights across digital and offline channels.
• Collaborate with practice leads, product owners, and internal SMEs to develop high-value thought leadership, research and educational content for the TEM business.
• Write, edit, and oversee marketing activation of published research and thought leadership content to work across formats-whitepapers, guides, emails, web articles, video scripts, workshops, training and more.

• Manage content marketing distribution across internal communication channels as well as owned (web, email, social), earned (PR/media), and paid (syndication/advertising) channels.
• Align messaging to campaign and funnel objectives with clear calls to action and audience targeting. (internal sales, client relationship managers, live channels), (external: client facing, influencers, direct marketing, websites, social media)

• Partner with key SME's across the organization.
• Act as an internal advisor and presenter on content strategy and best practices.
• Facilitate strategic editorial planning with practice and marketing partners to ensure content relevance for the TEM business.

• Manage and develop a content program marketer, setting clear performance goals and development plans.
• Contribute to building scalable content processes and editorial governance.

• 5-7+ years in B2B2C content marketing, editorial, or communications-preferably within financial services or employee benefits.
• Proven writing and editing skills with experience simplifying complex financial and regulatory topics.
• Familiarity with retirement plans, workplace savings, and multigenerational workforce trends in the nonprofit/public sectors.
• Experience managing editorial calendars, channel planning, and cross-functional collaboration.
• Strong understanding of digital marketing principles, content analytics, and marketing automation platforms.
• Bachelor's degree in communications, marketing, journalism, or a related field.
• FINRA licenses 6, 63 or 7 eligible.