Head of Product Marketing and Customer Insight

Company Description

Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to accomplish their financial goals and help them save time and money.

We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.

We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.

Description

We're looking for a strategic and commercially-minded Head of Product Marketing and Customer Insight to lead customer proposition development, embed insight across the business, and drive successful go-to-market strategies. Sitting within the marketing team, this high-impact leadership role helps shape business decisions through a deep understanding of customer needs.

You'll be equal parts strategist and storyteller - turning insight into action and helping us communicate the value of our products, from credit scores and reports to fraud protection and beyond.

You'll lead research programmes that ask the right questions and deliver clear, actionable findings. You'll monitor market trends and competitor activity to keep us relevant, and ahead of the curve.

Managing a team of product marketers, proposition and user researchers, and insight specialists, you'll ensure the voice of the customer is heard and acted upon across the organisation.

This is a hybrid role based in our London (Victoria) office.

Qualifications

• Proven experience in digital product marketing, customer strategy or product management in a service oriented organisation
• Strong track record of shaping product propositions and go-to-market strategies in customer-facing businesses.
• Deep expertise in driving insight generation and application - from qualitative research to brand measurement.
• Experience leading and mentoring high-performing teams.
• Outcome-focused, with the ability to balance strategic outlook with executional delivery.
• Deep understanding of customer needs, market trends and the role of brand in driving business growth.
• Strong storytelling, positioning and messaging development skills.
• Excellent collaboration and stakeholder management skills in matrixed environments.

Additional Information

Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.

Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.

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Client-provided location(s): London, United Kingdom

Job ID: Experian-744000075033159

Employment Type: FULL_TIME

Posted: 2025-08-08T15:37:00