What You'll Be Doing
As a CRM Program Manager, you will focus on both strategy and execution of email, push and SMS campaigns with a strong emphasis on driving awareness, engagement and retention in the automotive space. In this role, you will help develop a strategy, manage day-to-day campaign operations, and measure campaign effectiveness through main performance metrics such as open rates, click-through rates, and engagement with our product. You will partner with product, marketing, and analytics teams to deliver a seamless, personalized customer experience, using data-driven insights to increase strategies and achieve measurable results. You will report to the Online Marketing Director.
Main Responsibilities:
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- Auto Experience: You will specifically support all things related to the automative industry.
- Lifecycle Execution and Campaign Management: Manage the end-to-end strategy of email marketing campaigns designed to increase traffic, engage with new partners and encourage conversion ensuring our customers are engaged throughout their lifecycle.
- Campaign Reporting: Own main metrics of campaign performance to understand initial performance, identify new opportunities and test new assumptions and hypothesis. Work with analytics team to present and share out findings that could be impactful to other teams.
- Collaboration: Work with with all contributors within the broader Experian ecosystem to ensure CRM campaigns align with product launch milestones, main performance goals, and ongoing programs.
- Optimize Campaign Performance: Develop an understanding of existing email segmentation strategies, creative repository, and industry best practices. Use A/B testing and data-driven insights to improve open rates, click-through rates, and other main engagement metrics. Use segmentation and audience analysis to tailor messaging for maximum impact.
- Project Facilitation: Help coordinate multi-channel digital communications programs, ensuring understanding of our goals and customer needs
About Experian
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, all using our unique combination of data, analytics and software. We also assist millions of people to realize their financial goals and help them save time and money.
We operate across a range of markets, from financial services to healthcare, automotive, agribusiness, insurance, and many more industry segments.
We invest in people and new advanced technologies to unlock the power of data. As a FTSE 100 Index company listed on the London Stock Exchange (EXPN), we have a team of 22,500 people across 32 countries. Our corporate headquarters are in Dublin, Ireland. Learn more at experianplc.com.
Experience and Skills
- Qualifications
- 4 years of experience in email marketing or CRM. Experience within financial services or a subscription-based business environment.
- Bachelor's degree in marketing, business, communications, or a related field.
- Experience providing email marketing programs at the enterprise level
- Understand campaign performance metrics and translate data into applicable insights.
- Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including full medical, dental, vision, and matching 401K
- Flexible work environment, ability to work remote, hybrid or in-office
- Flexible time off including volunteer time off, vacation, sick and 12-paid holidays
- Explore all our exciting benefits here: https://yourexperianbenefits.com/cand-index.html
Additional Information
Our uniqueness is that we celebrate yours. Experian's culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI, work/life balance, development, authenticity, collaboration, wellness, reward & recognition, volunteering... the list goes on. Experian's people first approach is award-winning; World's Best Workplaces™ 2024 (Fortune Top 25), Great Place To Work™ in 24 countries, and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experian's DNA and practices, and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work, irrespective of their gender, ethnicity, religion, colour, sexuality, physical ability or age. If you have a disability or special need that requires accommodation, please let us know at the earliest opportunity.