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Marketing Manager, B2B Demand Generation


Marketing Manager, B2B Demand Generation


EVERFI is an international technology company driving social impact through education to address the most challenging issues affecting society ranging from financial wellness to mental health to workplace conduct and other critical topics. Founded in 2008, EVERFI’s Impact-as-a-Service TM solution and digital educational content have reached more than 41 million learners globally. In 2020, the company was recognized as one of the World’s Most Innovative Companies by Fast Company and was featured on Fortune Magazine’s Impact 20 List. The company was also named to the 2021 GSV EdTech 150, a list of the most transformative growth companies in digital learning. Some of America’s leading CEOs and venture capital firms are EVERFI investors including Amazon founder and CEO Jeff Bezos, Google Chairman Eric Schmidt, Twitter founder Evan Williams, as well as Advance, Rethink Education, Rethink Impact, The Rise Fund, and TPG Growth. To learn more about EVERFI and how you can #answerthecall please visit or follow us on Facebook, Instagram, LinkedIn, or Twitter @EVERFI.

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The Manager of B2B Demand Generation Marketing is responsible for executing the marketing strategy for EVERFI's Financial Capability Network, delivering qualified leads, meetings, and opportunities for sales. The Manager designs and delivers campaigns and content to the market and provides ongoing support for larger marketing programs and initiatives directly contributing to the achievement of the Demand Generation Marketing team goals. This role is responsible for meeting specific channel and campaign Key Performance Indicators (KPIs) and assists in identifying areas of opportunity or optimization to aid both short and long-term performance. 


  • Manage two or more demand generation channels in alignment with Key Performance Indicators (KPIs) and business goals specified by demand generation leadership
  • Design, plan, manage and optimize multi-touch campaigns across digital and offline channels to generate pipeline, drive and engage leads. This includes but is not limited to content marketing, pay per click (PPC), events
  • Design and build automated lead nurture campaigns and necessary assets, including but not limited to landing pages, emails, and graphics
  • Work closely with subject matter experts to ideate and create content that supports goals of brand awareness, lead generation, and nurture
  • Lead webinars or other virtual events, including audience generation, content/topic creation and refinement, logistics, and lead follow up
  • Identify contacts and ensure consistent follow up for direct mail campaigns, working in partnership with the Sales and Sales Development teams 
  • Prepare metrics, monitor and report success of campaigns and marketing strategies to internal stakeholders and push forward next steps at a rigorous pace
  • Recommend new and innovative marketing tactics, partnerships, and technologies to drive goals of the business segment
  • Other job-related duties as assigned

Skills, Experience and Qualifications

  • Bachelor degree in Marketing preferred; or an equivalent combination of education and experience
  • 3 years of demand generation, content marketing, or paid advertising experience; 5 years preferred
  • Strong time management and collaboration skills
  • Knowledge and understanding of various marketing channels
  • Experience with content development and distribution strategies to drive leads and conversions
  • Analytical and campaign reporting skills
  • Working knowledge of Customer Relationship Management (CRM) and Marketing Automation softwares; Marketo and Salesforce preferred
  • Working knowledge of content management system; WordPress preferred
  • Strong probing and reasoning skills to make relevant recommendations 
  • Exceptional written and verbal communication skills
  • Demand generation experience in a SaaS environment preferred
  • Understanding of search engine marketing best practices preferred
  • Sales enablement experience preferred
  • Project management experience preferred 
  • Ability to travel up to 10% of the time

Work-life, culture, & perks:

  • Competitive base salary and bonus potential
  • 401k program and equity plan
  • Comprehensive health care and excellent parental leave benefits
  • Flexible PTO and generous holiday schedule
  • Casual work environment
  • Annual company-wide retreat
  • Opportunity to work with talented people who have fun in the workplace

Company Values:

We’re looking for future team members who are energized and inspired by our values, as well as people who bring new backgrounds, perspectives, and experiences. At EVERFI, our eight core values are an active part of everything we do:

  • Relationships First
  • Demand Excellence
  • Embrace Diversity of Thought & Drive Change
  • Act Like an Owner
  • Always Show Up
  • Share the Credit
  • Require Honesty & Positivity
  • Always Ask: “Did I Matter Today?”



EVERFI appreciates your interest in our company as a place of employment. It is EVERFI policy to provide equal opportunity for employment to all qualified employees and applicants, regardless of race, religion, religious affiliation, ancestry, citizenship status, marital status, familial status, sexual orientation, gender identity, color, creed, national origin, sex, age, disability, or veteran status or any other characteristic protected by local, state or federal law. This policy applies to all areas of employment including recruitment, placement, training, transfer, promotion, termination, pay, and other forms of compensation and benefits. EVERFI will provide reasonable accommodations to qualified individuals with disabilities.

Job ID: 4043093
Employment Type: Other