Overview
We're looking for a Product Marketing Manager who can expand the world's most powerful mapping and spatial analytics software into new and existing markets. Utilize your skills to work with product, industry, and sales managers to develop and implement effective marketing plans and programs that increase sales and awareness of Esri's remote sensing capabilities.
Responsibilities
- Develop go-to-market strategies for Esri remote sensing products
- Spearhead the communication strategy for changes in product functionality, lifecycle, and pricing, both internally and externally
- Understand user and buyer needs to create personas, positioning, and messaging
- Lead, coordinate, and execute product launches, product releases, internal communications, and multi-channel enablement
- Work with corporate and industry marketing teams to execute on campaigns
- Partner with cross-functional teams to drive awareness and adoption of Esri technology, especially to GIS and remote sensing audiences globally
- Create engaging content, including web pages, videos, case studies, press releases, advertisements, and product resources
- Provide insight into competitive capabilities
- Develop and monitor key performance indicators to measure product performance in market
- Work with product management, product engineering, and global business development throughout the product life cycle
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Requirements
- 2+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field
- Proven verbal and written communications skills; ability to understand and convey technical information in a non-technical manner
- Strong interpersonal skills and thrives in a cross-functional team environment
- Experience with marketing technology and common marketing concepts
- Strong project management and problem-solving skills with previous experience leading programs or highly visible projects
- Ability to exercise good judgment within defined procedures and practices to determine appropriate action
- Self-starter, detail and task-oriented; able to successfully manage multiple priorities with guidance from leadership
- Ability to travel 10-20% of the time for strategic meetings, events and/or tradeshows
- Bachelor's degree in business, marketing, or related field
Recommended Qualifications
- Experience or strong interest in learning about remote sensing, spatial analysis, data science, Jupyter Notebooks, Python, and GIS
- Prior experience marketing software
- Master's degree in business, marketing, or related field
#LI-Hybrid
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Total Rewards
Esri's competitive total rewards strategy includes industry-leading health and welfare benefits: medical, dental, vision, basic and supplemental life insurance for employees (and their families), 401(k) and profit-sharing programs, minimum accrual of 80 hours of vacation leave, twelve paid holidays throughout the calendar year, and opportunities for personal and professional growth. Base salary is one component of our total rewards strategy. Compensation decisions and the base range for this role take into account many factors including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs.
A reasonable estimate of the base salary range is
$66,560 - $110,240 USD
About Esri
At Esri, diversity is more than just a word on a map. When employees of different experiences, perspectives, backgrounds, and cultures come together, we are more innovative and ultimately a better place to work. We believe in having a diverse workforce that is unified under our mission of creating positive global change. We understand that diversity, equity, and inclusion is not a destination but an ongoing process. We are committed to the continuation of learning, growing, and changing our workplace so every employee can contribute to their life's best work. Our commitment to these principles extends to the global communities we serve by creating positive change with GIS technology. For more information on Esri's Racial Equity and Social Justice initiatives, please visit our website here.
If you don't meet all of the preferred qualifications for this position, we encourage you to still apply!
Esri is an equal opportunity employer (EOE) and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need reasonable accommodation for any part of the employment process, please email askcareers@esri.com and let us know the nature of your request and your contact information. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to from this e-mail address.
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