Marketing Manager - Growth & Engagement

Company Description

Who We Are

We’re purpose-driven. With every ride, we aim to redefine health and happiness. It’s all about being more than a workout: SoulCycle is a mind-body-soul experience, built on community, love, respect, acceptance, and a lot of fun. It comes to life through the ride, the relationships, and the unparalleled hospitality. And all of that comes from our people. Join us—we’d love to have you

Our Mission

To foster an open, diverse, & inclusive community—while embracing each unique individual exactly as they are. We empower each other by listening with an open mind, finding ways to learn and grow together, and always nurturing a sanctuary of trust. To make a real, lasting impact, we’ll work nonstop to embrace and create change. Because nobody is equal until everyone is equal.

Job Description

As the Marketing Manager (Growth & Engagement) at SoulCycle, you’ll play a critical role in planning and executing marketing initiatives that drive user acquisition, engagement, and retention. This role blends strategic thinking with hands-on execution—delivering campaigns that perform across both digital and physical channels. You’ll help shape and scale brand and partnership-driven initiatives while working cross-functionally to align messaging and optimize every touchpoint of the customer journey.
 

What You'll Do

• Campaign Support & Execution
• Maintain and manage campaign calendars to ensure timely, accurate execution across channels
• Plan and execute integrated campaigns and challenges that span digital and in-studio activations
• Support the development of campaign creative briefs, partnering closely with internal teams and agency collaborators

Analysis & Optimization

• Continuously optimize marketing campaigns with a focus on ARF targets and measurable results
• Collaborate with the CRM Manager to strengthen customer journeys across touchpoints
• Generate campaign insights and behavior-based learnings to guide future strategy

Strategic Initiatives & Partnerships

• Support cross-functional marketing projects with a focus on brand campaigns and strategic partnerships
• Contribute to the development and execution of new initiatives designed to expand reach and drive engagement

Cross-Team Collaboration

• Act as a connector across CRM, organic social, paid media, and studio field teams to ensure full campaign alignment
• Drive consistency in campaign messaging, timing, and execution across all departments

Qualifications

• Experienced in planning and executing marketing campaigns across digital and physical environments
• A strong project manager with experience briefing, creating, and delivering digital and print collateral
• Analytical and goal-oriented, with a track record of optimizing against growth and engagement targets
• Comfortable navigating customer lifecycle and engagement strategies
• Flexible and energized by both core campaigns and new initiatives
• A confident communicator who thrives in cross-functional collaboration

How You'll Be Evaluated
3-6 months:

• Support the execution of integrated campaigns and brand initiatives across channels
• Establish clear processes and timelines for campaign development and approvals
• Demonstrate alignment across teams on goals, messaging, and customer touchpoints
• Deliver early wins through creative execution and results-focused campaign launches

6-12 months:

• Lead cross-functional initiatives that drive acquisition and engagement
• Support growth marketing programs that introduce SoulCycle to new audiences
• Own partnership marketing execution and support seasonal brand campaigns
• Contribute to measurable improvements in campaign impact and customer retention

Pay Transparency: Min $100K - Max $110K

Additional Information

For additional Information visit our Career Site: https://www.soul-cycle.com/careers/