Company Description
Job Description
Overview
Epsilon is the leader in outcome-based marketing and is positioned at the core of Publicis Groupe. Epsilon PeopleCloud (EPC) is an all-in-one marketing platform that is powered by CORE ID®, the most accurate and stable identity management solution available, and is designed to help marketers generate real business outcomes by managing, activating, monetizing, and growing their 1st party customer data.
The Data Partnerships team at Epsilon is responsible for establishing partnerships with 3rd party data vendors and strategic platforms that support the EPC platform offerings, creating the proprietary Epsilon data assets that enhance EPC platform capabilities, and working directly with agency and client partners on how to best leverage Epsilon and partner data to achieve their objectives.
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Epsilon is seeking a Senior Director to focus on promoting, maintaining, and improving the EPC activation process to support Epsilon's growth goals with the monetization of EPC Audiences usage via EPC platforms (Discovery, Prospect, Digital CDP etc.).
This role will report into the Epsilon Data Partnerships team. Currently, there are 2 full-time Data Partnerships associates dedicated to supporting the Activation Reconciliation process, with additional support from Product & Engineering (automation), Product Support (operations) and Finance & Accounting (invoicing).
This new hire will oversee the entire process from adoption to reconciliation to invoicing. The primary stakeholders for this position will include Epsilon/Publicis Groupe Executive Leadership, Managing Director of EPC Data Platforms, EPC Product Leads, Epsilon Data Practice Leads, Epsilon Sales & Account teams, Publicis Groupe central teams, Publicis Groupe agencies, and direct Epsilon clients.
Responsibilities
- Maintain :
- Oversee and become the primary point-of-contact for EPC activation from a revenue and process perspective.
- Define new processes and requirements to continue trends towards automation and accuracy of information.
- Oversee the data collection inputs that inform the reconciliation process.
- Populate, validate, and finalize monthly revenue reporting for accrual and invoicing.
- Support processes for vendor and supplier costs and payments.
- Handle all invoicing and reporting irregularities.
- Represent overall revenue P&L reporting for EPC Activation to Epsilon leadership, other divisions such as Product and Sales, and Publicis leadership as required.
- Manage any direct reports and future headcount as needed.
- Improve :
- Create efficiencies in the currently manual process and manage the cross-departmental team to ensure process can execute smoothly and repeatedly.
- Innovate with Product to scope the requirements for building, maintaining, and supporting a platform-based approach (and product feature enhancements) to make commercialization, planning, and reconciliation a part of the automated workflow.
- Liaise with agencies and clients about current process to capture pain-points and make process adjustments to improve the user experience and reduce error rates.
- Align with Operations and Project Management teams to document the current process and identify opportunities for both near term and long-term improvements.
- Promote :
- Evangelize the differentiated benefits of EPC Audiences, proprietary data assets, and joint partner solutions that support EPC Activation.
- Collaborate with audience strategists and data scientists to design Best Practices for the use of EPC Audiences.
- Support Sales, New Business, and Client Teams as the Subject Matter Expert (SME) for EPC Audiences, commercial offerings, and the EPC activation process.
- Lead and/or support training sessions with clients and agencies to educate teams on the pricing, reconciliation and reporting process.
- Create necessary content to support training, education, and adoption.
- 8+ years professional experience in advertising, digital marketing, media planning, AdTech /MarTech or similar.
- MS Excel (advanced)
- Knowledge of digital media campaign activation and reconciliation process.
- Autonomous decision-making & problem-solving to represent the best interests of Epsilon, clients, Publicis Groupe, and its agencies.
- Organized, detail-oriented, and process-minded; but also creative, flexible, and a strategic thinker.
- Comfortable working with ambiguity in a fast-paced, rapidly changing environment.
- Previous hands-on experience with DSPs (e.g. DV360, The Trade Desk), DMPs (Adobe Audience Manager, Salesforce DMP, Oracle DMP), Media Management (Prisma by Mediaocean), Social Network Ad Managers (Meta, Snap, TikTok), SSPs (Index Exchange, Magnite, PubMatic) and/or Data Onboarding (LiveRamp, Neustar) is a plus.
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
- Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
Applicants with criminal histories are welcome to apply.
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