Company Description
Job Description
The Senior Associate, Marketing will serve as a key player in building, deploying, and scaling marketing strategies that excite customers about Epsilon's solutions, build awareness, and optimize audience experience. We're looking for someone with inspiring, innovative ideas and the ingenuity to bring those ideas to life to connect with our clients and prospects.
This position is responsible for shaping and delivering marketing campaigns that combine an in-depth understanding of specific business goals, assigned products, customer buying criteria, and market conditions. You will help develop an integrated and scalable program mix that takes a customer-first approach and is executed across different marketing channels. You will partner with cross-functional marketing leads in Product Marketing, Content Marketing, Creative, Corporate Communications, Event Marketing, Performance Marketing and MarOps.
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The candidate must have a proven ability to develop integrated plans, campaign messaging, sales collateral, and thought leadership content. You will be working in a highly collaborative environment.
Responsibilities
- Develop expertise on what's now and what's next across the market landscape, and how our offerings align to these trends
- Understand and shape key buyer personas and market segments, accounting for how they buy and the customer lifecycle
- Shape the integrated marketing planning process in close collaboration with your marketing partners
- Develop compelling sales enablement materials and nurture ongoing sales knowledge transfer across buying stages, including pitch materials, case studies, one-sheets, blog posts, web content, videos and more
- Nurture accountability by establishing meaningful, realistic goals and KPIs mapped to business outcomes
- Evolve the presence of the solutions on our website
- Embrace agile marketing operational rigor across the planning process, accounting for delivery cycles, dependencies, capacity, and prioritization
- Establish and maintain consistent messaging throughout communications, promotions, and events
- Be flexible and collaborative with other areas of the business that are crucial to the success of the programs we develop
- Bachelor's Degree from a 4-year college or university
- 3+ years of Integrated, Portfolio and/or Product Marketing experience, preferably in fast-moving B2C or B2B tech organizations
- Attention to detail and an eye for quality, along with a strong ability to grasp and translate technical capabilities into benefits
- Demonstrated success in creating compelling messaging, positioning, market/competitive analysis, managing product/program launches, and end-to-end execution within a large matrixed organization
- High degree of professionalism and demonstrated history of building relationships with various levels across an organization
- Excellent verbal and written communication skills
- An entrepreneurial attitude with start-up mentality and the ability to be flexible
- Creative, resourceful, results-oriented, and collaborative team player
- Tenacious, energized, curious and enthusiastic self-starter; ability to be flexible and multi-task
Additional Information
When you're one of us, you get to run with the best. For decades, we've been helping marketers from the world's top brands personalize experiences for millions of people with our cutting-edge technology, solutions and services. Epsilon's best-in-class identity gives brands a clear, privacy-safe view of their customers, which they can use across our suite of digital media, messaging and loyalty solutions. We process 400+ billion consumer actions each day and hold many patents of proprietary technology, including real-time modeling languages and consumer privacy advancements. Thanks to the work of every employee, Epsilon has been consistently recognized as industry-leading by Forrester, Adweek and the MRC. Positioned at the core of Publicis Groupe, Epsilon is a global company with more than 8,000 employees around the world. Check out a few of these resources to learn more about what makes Epsilon so EPIC:
- Culture: https://www.epsilon.com/us/about-us/our-culture-epsilon
- DE&I: https://www.epsilon.com/us/about-us/diversity-equity-inclusion
- CSR: https://www.epsilon.com/us/about-us/corporate-social-responsibility
- Life at Epsilon: https://www.epsilon.com/us/about-us/epic-blog
We know that we have some of the brightest and most talented associates in the world, and we believe in rewarding them accordingly. If you work here, expect competitive pay, comprehensive health coverage, and endless opportunities to advance your career.
Epsilon is an Equal Opportunity Employer. Epsilon's policy is not to discriminate against any applicant or employee based on actual or perceived race, age, sex or gender (including pregnancy), marital status, national origin, ancestry, citizenship status, mental or physical disability, religion, creed, color, sexual orientation, gender identity or expression (including transgender status), veteran status, genetic information, or any other characteristic protected by applicable federal, state or local law. Epsilon also prohibits harassment of applicants and employees based on any of these protected categories.
Epsilon will provide accommodations to applicants needing accommodations to complete the application process.
For San Francisco Bay and Los Angeles Areas: Epsilon will consider for employment qualified applicants with criminal histories in a manner consistent with the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance and San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance.
Applicants with criminal histories are welcome to apply.
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