Senior Web Analyst (Google-oriented)

Description

Are you a seasoned Google analytics expert with a passion for data and challenging tracking tasks? If so, this could be the perfect opportunity to join EPAM as a Senior Web Analyst, where your expertise in Google web analytics tools will be the driving force behind our data-driven success stories. We seek a solid professional to support our clients with data-based recommendations and actionable insights.
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What You'll Do

• Develop a measurement strategy and collaborate with the product ownership team to define KPIs for product success
• Implement user behavior tracking, utilizing creative approaches for effective data capturing
• Collect business requirements for tracking and provide them to the development team
• Design complex end-to-end analytics pipelines encompassing web analytics, advertising and CRM systems
• Make data-based recommendations on how to improve clients' online strategy
• Conduct in-depth research on various aspects of customers' online strategies
• Set up and execute A/B and MVT tests: hypothesis generation, sample volume estimation, experiment planning, reporting
• Build insightful automated dashboards

• 3+ years of Web Analytics experience
• Experience in a variety of Google web analytics tools (audit, setup, reporting, working with API): Google Analytics, Google Tag Manager, Google Data Studio, Google BigQuery
• Skills in implementing tags using tag management systems (including writing custom tags on JavaScript & jQuery)
• Expertise in creating and explaining dashboard reports, using data visualization tools
• Knowledge of Web Analytics project documentation development and maintenance
• Proficiency in A/B testing
• Background in EDW, like BigQuery/Amazon Redshift/Snowflake
• Communication skills, ability to explain analytical things for non-technical stakeholders
• English level: B2 and above

• Competency in SQL, R, Python
• Knowledge of JavaScript
• Experience in online marketing or product analytics
• Skills in statistics and analytics with an ability to spot trends in data
• Degree in Marketing, Mathematics, Statistics, Engineering

• We connect like-minded people:
  • Delivering innovative solutions to industry leaders, making a global impact
  • Enjoyable working environment, whether it is the vibrant office or the comfort of your home
  • Opportunity to work abroad for up to two months per year
  • Relocation opportunities within our offices in 50+ countries
  • Corporate and social events
• We invest in your growth:
  • Leadership development, career advising, soft skills and well-being programs
  • Certifications, including GCP, Azure and AWS
  • Unlimited access to LinkedIn Learning, Get Abstract, O'Reilly, Cloud Guru
  • Free English classes with certified teachers

  • Discounts in local language schools, including online courses for the Kazakh language
• We cover it all:
  • Participation in the Employee Stock Purchase Plan
  • Monetary bonuses for engaging in the referral program
  • Comprehensive medical & family care package
  • Six trust days per year (sick leave without a medical certificate)
  • Coverage of psychology sessions of your choice
  • Discounts for fitness clubs and sports programs
  • Benefits package (hotels, tech stores, food delivery)

• EPAM Kazakhstan is a team of technologists and innovators united by a passion for technology. Today, we operate across all cities with offices in Astana, Almaty, and Karaganda and work with the world's leading companies from different industries. In 2023, EPAM Kazakhstan received the Export Excellence Award at the esteemed Digital Bridge Awards, showcasing our commitment to excellence and innovation