Marketing Intelligence Product Architect - Remote

We are hiring a Marketing Intelligence Product Architect, who will support a critical digital transformation project for one of EPAM's top clients. This is a high-impact role, with the opportunity to advance your skills and grow within a global organization. If you'd like to learn more about this position and project, apply now! Connect with a recruiter today!

Req.#601975282

Responsibilities

• We are seeking a highly skilled and experienced Marketing Intelligence Product Architect to join our team. The ideal candidate will have expertise in creating machine learning (ML) and advanced analytics applications to enhance marketing strategies, optimize mixed media budgets, and drive campaign effectiveness. This role will be responsible for designing and implementing innovative solutions that leverage data intelligence to provide actionable insights and recommendations for our marketing initiatives
• Key Responsibilities:

• Collaborate with cross-functional teams to understand business objectives, marketing goals, and data requirements
• Design and architect ML and advanced analytics applications to analyze marketing data, identify trends, and generate actionable insights
• Develop predictive models, segmentation strategies, and attribution models to optimize mixed media budgets and allocate resources effectively
• Implement data-driven approaches to measure marketing performance, assess campaign effectiveness, and identify areas for improvement
• Leverage statistical techniques and data visualization tools to communicate findings and recommendations to stakeholders
• Lead the development and deployment of scalable and robust data solutions that support marketing intelligence initiatives
• Stay up-to-date with emerging trends and technologies in marketing analytics, ML, and advanced analytics, and recommend innovative solutions to drive continuous improvement

• Must-Have Skills:
  • Solid background in marketing analytics, digital marketing, or advertising, with a track record of delivering impactful insights and recommendations
  • Proven experience as a product architect or data scientist with a focus on marketing intelligence and analytics
  • Expertise in machine learning techniques, predictive modeling, and advanced statistical analysis
  • Proficiency in programming languages such as Python or R for data analysis and model development
  • Strong understanding of marketing concepts, including mixed media budgeting, campaign optimization, and customer segmentation
  • Experience with data visualization tools such as Tableau, Power BI, or matplotlib for presenting insights and recommendations
  • Excellent communication and collaboration skills to effectively interact with stakeholders across different teams and levels
• Nice-to-Have Skills:
  • Familiarity with cloud platforms such as AWS, Azure, or Google Cloud Platform for building scalable data solutions
  • Experience with big data technologies such as Spark, Kafka, etc. for processing and analyzing large volumes of marketing data
  • Knowledge of data governance, privacy regulations, and best practices for handling sensitive marketing data
• Qualifications:
  • Bachelor's degree or higher in computer science, engineering, statistics, mathematics, or related field
  • Years of experience in product architecture, data science, or marketing analytics roles
  • Demonstrated success in designing and implementing ML and advanced analytics applications for marketing intelligence
  • Strong problem-solving skills and ability to translate business requirements into technical solutions
• If you possess the required skills and are passionate about leveraging data intelligence to drive marketing effectiveness, we encourage you to apply for this exciting opportunity. Join us in shaping the future of our marketing intelligence capabilities and making a meaningful impact on our business growth

• Extended Healthcare with Prescription Drugs, Dental and Vision Insurance, and Healthcare Spending Account (Company Paid)
• Maternity/Parental/Adoption Leave Top-up
• Life and AD&D Insurance (Company Paid)
• Employee Assistance Program (Company Paid)
• Long-Term Disability
• Registered Retirement Savings Plan (RRSP) with company match
• Paid Time Off
• Critical Illness Insurance
• Employee Stock Purchase Program
• Employee Discounts
• Unlimited access to LinkedIn learning solutions

• EPAM is a leading global provider of digital platform engineering and development services. We are committed to having a positive impact on our customers, our employees, and our communities. We embrace a dynamic and inclusive culture. Here you will collaborate with multi-national teams, contribute to a myriad of innovative projects that deliver the most creative and cutting-edge solutions, and have an opportunity to continuously learn and grow. No matter where you are located, you will join a dedicated, creative, and diverse community that will help you discover your fullest potential

• This posting includes a good base salary range EPAM Canada would reasonably expect to pay the selected candidate. Individual compensation offers within the range are based on a variety of factors, including, but not limited to, experience, credentials, education, training,; the demand for the role, skillset, and overall business and local labour market considerations. Most candidates are hired at a salary within the range disclosed. Salary range: $135k-1750k. In addition, the details highlighted in this job posting above are a general description of all other expected benefits and compensation for the position