Jo Malone London|Integrated Media Manager

POSITION SUMMARY

We're looking for an experienced Media Manager who will be responsible for defining the Jo Malone London media strategy to connect, engage and convert the brand's target audiences - utilising media expertise to determine where, when and how to reach them through paid channels.

With an analytical mind, you'll be able to synthesize complex information and performance data into actionable insight.

You're a natural leader in your field with an appetite for innovation, often challenging the status quo to drive change.

You'll create and implement media plans to meet our customer and brand needs - maximising revenue by amplifying awareness, consideration and desire for our iconic range of products.

• Own the development and implementation of the full funnel UK&I Jo Malone London media strategy, in collaboration with the Marketing & Consumer Engagement Director and media agency.
• Use insights into consumers' points of interest, needs and behaviours to define a compelling media & advertising strategy - to increase consumer connection and engagement towards the brand.
• Map out the optimal mix of channels to achieve our growth, acquisition, and conversion goals.
• Develop and implement new above-the-line and below-the-line advertising campaigns that build brand equity, loyalty and retention.
• Manage our always-on media strategy delivering our traffic and sales targets by utilising a cross-channel mix including PCC and Paid Social.
• Set up and manage the ongoing reporting process, giving a consolidated view of performance across the business with a view to accelerating learning across the brand for better ROI.
• Track performance per channel to create a framework highlighting best practices.
• Conduct research and identify new platforms, technologies and solutions - always staying one step ahead of the competition.
• Create new opportunities to capture quality data.
• Optimise the performance of assets by providing data-based feedback and recommendations to ensure production of local assets are aligned with audience and platform needs.
• Demonstrate an exceptional understanding of the UK landscape, identifying the best channel mix to reach our target audience both on and offline, delivering on brand funnel, retail sales KPIs and maximum ROI.
  'test & learn' new innovative formats to shape the future Jo Malone London media strategy and plans.
• Collaborate with Consumer Engagement and Communication team on integrated paid and earned media, working with both macro and micro media partnerships.
• Confidently present the media strategy and PCAs to key brand stakeholders and wider Jo Malone London team.
• Act as the point-of-contact for media direction - working with key departments (product, marketing, online, sales, PR & communications), to ensure plans are in line with brand guidelines and support key business objectives.

• 2 Direct Reports
• Coach, support, develop talent & empower junior team members.
• Clear delegation
• Drive a collaborative working environment and a mindset of inclusion and diversity within the team.
• Champion the spirit of Kindness and Brand Values in everything they do

• Strategic vision and creative flair
• 5+ years' experience of driving and implementing successful & innovative media strategies
• Extensive experience owning online and offline media buying either in house or agency within beauty, fashion, luxury, or retail.
• Expert-level skills in Excel and Powerpoint
• Excellent understanding & experience of brand identity, tone of voice and how to communicate with the consumer
• Innovative thinking with a 'test & learn' mindset
• Driven by analytical skills, consumer insights and data
• Versatile and able to work under pressure to deliver multiple projects to a high quality
• High attention to detail
• Process Oriented to manage workload and all available internal/external resources
• Creative and enjoys working in fast-paced environment
• Excellent organizational, interpersonal, and project management skills
• Consumer centric with a passion for brand building
• Strong agility to adapt & pivot seamlessly in an ever-changing retail environment

• Hybrid Working (2 days WFH, 3 days office based)
• Generous Bonus Opportunity that usually performs ahead of target
• 25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
• 1 additional day of Annual Leave to celebrate your birthday
• Holiday Purchase scheme that enables you to get five additional days
• Summer Fridays for five months of the year
• Market leading Family Leave provisions
• Generous Staff Discount & Credit
• Benefits platform with exclusive discounts and offers
• Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)