Corporate Projects
- Work with local Brands' marketing teams to formulate marketing activations that are in line with retailer's marketing calendar
- Plan, develop and execute marketing and corporate communications initiatives and campaigns.
- Work with partners to formulate and execute marketing plans including management of activations and the development/maintenance of relationships with media and key influencers.
- Together with local Brand marketing team, work with the other Brand functions (sales, training) to ensure digital campaign objectives are communicated and execution excellence is achieved at off-line level (O2O integration).
- Track and evaluate the performance of digital marketing programs.
- Timeline and monitor execution of all digital marketing programs to ensure milestones are reached and program delivered on time.
- Support Enterprise Marketing & Data Manager and Brands in content creation, creative adaptation etc.
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CRM
- Sets up the right tools and infrastructure (working with region) to enable the smooth execution of campaign management process in the brand context
- Leads the development of CRM calendars across all Affiliate brands to ensure appropriate and relevant interaction with consumers
- Provides support to Affiliate brand CRM teams regarding execution of consumer programs
Qualifications
- Minimum 3 years' experience in digital marketing and/or social media communications within FMCG or Luxury Goods industry and /or relevant experience in online marketing in related industries
- Solid experience in development & execution in Digital media campaigns: Search, Display, Mobile & Social Media
- Bachelor's Degree or equivalent (Graphic & Multi-Media Design)
- Website/Microsite campaigns
- Email marketing campaigns
- Mobile campaigns
- Display in-depth knowledge about various social media platforms (i.e. Facebook, LinkedIn Twitter, Instagram, Pinterest and etc.) and how they use these platforms to create campaigns
- Creative, conceptual thinking, good co-ordination and interpersonal skills, attentive to details
- Results-oriented, with strong drive to meet objectives and ELC's/prestige cosmetics high standards
Job: Marketing
Primary Location: Asia Pacific-SG-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 242327