Social Activation/TikTok
• Lead Tiktok acceleration plans - lead TT taskforce and ambassadors to ensure content relevance and drive always on strategy
• Collaborate with TikTok and creative agencies to drive test and learns/innovations
• Create local best-in-class TikTok assets - collaborate with brands and BAs to create campaign assets
Customization of the Brands' earned media framework
• Review Regional EMV strategies for the Brands, and identifies areas/aspects that need to be adjusted and/or refined for the local context
• Share EMV scorecard and performance monitoring of all Brand led campaigns and provide recommendations
• Define/consolidate agency requirements necessary to implement the Affiliate's emv framework
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Operational Leadership
• Track Brand PR/tiktok investments and measures their effectiveness separately for each Brand; develops actionable recommendations to continuously improve the programs' effectiveness
• Manage overall relationships with earned media agencies, and engages agency experts to support specific Brand initiatives
• Manage 3rd party data platforms with regards to earned media
• Own and execute overall social listening activities in Affiliate
Digital influencers
• Using a qualified specialist agency, maps out and develops a systematic overview of all digital influencers of a given market
• Working with Brand team, develops the relevant qualitative and quantitative aspects that need to be captured to assess the potential relevance and attractiveness of a KOL to the Brands
• Leveraging the captured data of the agency, develops brand specific proposals of up-and-coming stars who may have the potential of becoming the Brand's future ambassadors
"Consumer / Digital First" Change Agent
• Share best practices from Affiliate to Region, and vice versa from Region to the Affiliate
• Track performance vs. Regional KPIs and success criteria in order to identify continuous improvement opportunities
• Act as role model for "Consumer first" and "TikTok first" principles
Corporate Activations
• Drive corporate campaigns in collaboration with brand teams
• Champion ELC causes and develop internal communications
Qualifications
• Degree of equivalent in Marketing, Media or Communications - ideally with specialization in Digital Marketing
• Minimum 5 years working experience in Digital Marketing and PR, ideally gained at top tier FMCG company or retail or agency
• Ideal candidate will have operational social media and digital marketing experience gained either in an agency, or in a brand team of a leading CPG company/ retail
• Additional experience in the following areas counts as a big plus
- Beauty industry experience
- Exposure to community-based marketing and e-commerce
- Strong analytical skills
- Strong communications and interpersonal skills
- Understanding of web technologies involved in digital and social platforms
• This is an operational role, which requires someone with a solid understanding of how online communities work/behave in the context of brand conversations
• Ability to work in a highly matrixed environment
• Experience in managing regional / local stakeholders
Job: Marketing
Primary Location: Asia Pacific-SG-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 241002