ABOUT ELC / BRAND
Do you want to work for a brand that stands for real-life beauty, empowers women to be who they are, and creates multi-tasking products for everyday life? Bobbi Brown Cosmetics is inspired by women who own their beauty and their stories, supporting them through multitasking products and quick techniques.
This role is part of the Bobbi Brown Cosmetics Marketing Team and will report directly to the Marketing and Consumer Engagement Manager. The role will form an integral link between the Marketing and Sales and Online team as well as being a key contact for our retail partners.
POSITION SUMMARY
We are looking for an enthusiastic and motivated Assistant Trade Marketing Manager to join the Bobbi Brown Cosmetics Marketing team.
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The Asst. Trade Marketing Manager is responsible for developing and executing Bobbi Brown's retailer / pure player trade marketing strategy for the UK & Ireland through effective communication, development and implementation of strategic plans. Working cross-functionally alongside Product Marketing, Sales and Online teams the Assistant Trade Marketing Manager is responsible for enhancing consumer experience and connection to brand, whilst driving sales through bespoke retailer activation plans.
The key focus areas for the role are:
• Building bespoke Retailer Trade Marketing Plans with the Product Marketing and Sales team in-line with retailer locations, target audience and retailer priorities
• Defining the Retailer promotional calendar; budgeting and managing associated costs
• Executing bespoke retailer activations (VM, GWP, events etc)
• Managing assortment strategies and differentiation across the retail estate
We are looking for someone who is passionate about beauty, a great collaborator and excited to work in an exciting fast paced environment. Ideally you would have Trade Marketing experience.
The role has a dotted line report; Marketing Co-Ordinator
WHAT THIS ROLE DOES
• Shape, manage and execute the retail partnership marketing strategy and promo calendar for key retail partners across the UK & Ireland
• Identify opportunities within each account making recommendations to achieve sales ambition and working collaboratively across functions including Sales, Online, Product Marketing, Visual Merchandising, Influencer Marketing, Paid Media, Content, CRM to activate opportunities across the 360
• Develop and implement retail event strategy
• Act as the point of contact between Brand and Visual Merchandising team for any retailer bespoke Visual Merchandising needs (i.e. new launch activation in particular retailer)
• Manage the Trade Marketing budget in partnership with Online team
• Drive the creation and delivery of the retailer strategy & plans within Retailer Strategy meetings for key retail partners
• Present Retail Marketing plans within internal cross-functional campaign planning meetings
• Be the brand guardian and champion for the brand across retailers, acting as the marketing point of contact for external trading/buying teams for key retailers
• Using insights into consumers' profile and behaviours define a compelling marketing strategy within key retailers to increase consumers' engagement and conversion for Bobbi Brown
• Build and execute any specific retailer activations for new launches with Product Marketing Team, and lead launch planning for retailer exclusive launches
• Own and build the retailer promo plans, aligning cross-functionally, to ensure a strong omnichannel plan vs prior year. Includes omnichannel GWP planning.
• Develop ad hoc retailer specific plans as necessary
• Lead the execution of new door and counter openings across the estate driving awareness and buzz within local area ensuring sales goals are achieved
• Analytics: conduct competitors audits and benchmarking, trend tracking to identify risks and opportunities with Business Analyst to shape retail marketing plans accordingly
• Track and analyse campaigns performance per key retailer to create a framework highlighting best practices
• Manage assortment offering for new counter & store openings & consistently manage assortment changes within key retailers with sales team
• Develop any local retailer exclusive sets, working closely with internal teams and external retail partners
• There may be other requirements to support the Product Marketing Team as necessary
• Support development of junior team (Marketing Co-Ordinator, dotted line report)
PROJECTS / WORK YOU WILL BE PART OF
• Create and execute a bespoke acceleration plan for key retailers to build brand equity and drive sales
• Strategic development and implementation of Bobbi Brown in-store events program, including holiday in-store events
• Leading the opening of new counters from a Marketing point of view
WHY THIS IS IMPORTANT TO ELC / BRAND:
This role is important to Bobbi Brown to:
• Aid cross-functional collaboration across teams, ensuring consistent and effective go to market strategies across retailers
• Build strong and collaborative Marketing relationships across our retail partners
• Excellence in planning and execution to ensure Bobbi Brown delivers the best consumer experience through events and innovative executions
WHAT YOU WILL NEED TO BE SUCCESFUL IN THIS ROLE:
• Previous experience working as a Retail/Trade Marketing Manager, ideally within a related category
• Strong commercial outlook and an ability to drive revenue growth through marketing
• Strong project management experience
• Highly motivated and passionate about Trade Marketing
• Strong presenter being able to inspire our internal and retail partners on Bobbi Brown's new launches
• Solid understanding of analytics driving insight into action
• Experience of global brands an advantage
• Team player with excellent communication skills
I,D&E STATEMENT
The Estée Lauder Companies' collective vision is to be the most inclusive and diverse beauty company in the world, and to be both the employer of choice for diverse talent and the brand of choice for our global consumers. We are a people first company, respecting and caring for our employees, communities, and consumers. With consumers in approximately 150 countries and territories, and 70 languages at the point of sale in the UK & Ireland, it is essential that we continue to have a diverse workforce that understands local relevance and the changing beauty needs of all our global consumers.
Qualifications
COMPENSATION AND BENEFITS
Hybrid Working (2 days WFH, 3 days office based)
Generous Bonus Opportunity that usually performs ahead of target
25 Days Annual Leave (exc. Bank Holidays) that increases with length of service up to 29 days.
1 additional day of Annual Leave to celebrate your birthday
Holiday Purchase scheme that enables you to get five additional days
Summer Fridays for five months of the year
Market leading Family Leave provisions
Generous Staff Discount & Credit
Benefits platform with exclusive discounts and offers
Mental Health Wellbeing Provisions (Unmind App and Employee Assistant Programme)
Job: Marketing
Primary Location: GB-ENG-London
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 242964
Estee Lauder Companies is an equal opportunities employer. We positively encourage applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.