EF Education First

Performance Marketing and Growth Manager

3+ months agoLondon, United Kingdom

Come and reimagine language learning with us. We are a small team working a mass-market, award winning mobile app with millions of users. We need some one to help scale us to the next level. 

-Managing large-budget paid ad campaigns across search, display, social and retargeting networks by conducting extensive keyword research, analysis and testing of keyword performance
-Ensuring successful campaigns managing bids and budgets to be able to meet the predefined KPI’s.
-Optimising campaigns across multiple channels to deliver the best return on investment
-You identify replicable marketing strategies, tactics and channels that address business pain points and convey product benefits to drive new customer acquisition – with an implement, test, and measure mindset
-You write content for marketing ads, campaigns and landing pages
-You test different value propositions and messages across different channels to find the best angle to introduce our product for each target group
-You build and run A/B tests across landing pages and the homepage

-Experience in the Education Industry
-Experience working at a start up
-Extremely independent, know what it means to be a full stack marketer 

Job ID: oEyrdfwA