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EF Education First

Business Development Manager - Global Executive Coaching

Berkhamsted, United Kingdom


Title: Business Development Manager, Global Executive Coaching Services

Location:     Europe

Reports to:  VP - Head of Global Executive Coaching


The Opportunity:

Hult Ashridge Executive Education is looking for a confident and successful Business Development Manager, who feels passionate about executive coaching and what it can do for people in business. We take a very consultative approach to promoting our executive coaching services to large global businesses. A successful candidate will truly believe in the power of coaching, and perhaps even have benefitted from it personally. This person will be responsible for delivering sales through building relationships with potential clients and enthusiastically educating them on our range of services. It is truly a “people-person” role, with plenty of opportunities for hitting stretching goals and friendly competition. The successful candidate will be joining a passionate and successful Coaching Team, who truly believe in the power of our coaching practice, ability for further growth and drive to provide the highest level service for our clients globally.  They will play a significant role in the continued growth of the business, and also to positively affect the lives of many business leaders. 

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Responsibilities include, but are not limited to:

  • Identifying business-to-business opportunities by finding potential new customers and converting them into clients and increased business
  • Talking about the benefits of coaching and identifying which of the many services we offer is best for each client
  • Developing key relationships and influencing the decision makers within organisations to ensure Hult Ashridge is positioned as the preferred partner within the marketplace
  • Maximising buying opportunities and creating demand through knowledge of the market and competitors
  • Highlighting our differentiators and Unique Selling Points (USP)
  • Writing and delivering compelling pitch presentations for new and existing business, requiring a thorough knowledge of the market and the solutions/services that Hult Ashridge could provide above its competitors
  • Holding regular virtual and face to face meetings to ensure good contract management and regular reporting for new and existing accounts
  • Create new requests from existing clients to set-up new coaching and further coaching within their organisation
  • Ensuring compliance, governance and meeting performance expectations and ensuring all client interactions are documented.
  • Working collaboratively with other members of the coaching team and other sales teams across different products and regions to maximise cross-selling and strategic account management.


Essential Key Attributes

  • Relational sales skills, understanding client needs through active listening and skillfull questioning
  • Empathetic personality, understanding how best to serve our clients’ needs
  • Proven success in a B2B sales role with strong commercial acumen
  • Exceptional face to face and phone based communication skills
  • Ability to prepare and deliver presentations to key decision makers
  • Organised, with a strategic approach to targeting new accounts
  • Strong presence, with solid influencing skills and an ability to put together new business quotations
  • Self-motivated with an entrepreneurial spirit
  • Thrives under pressure in a target driven environment
  • Competent in Microsoft tools including Word, Excel and PowerPoint and knowledge of Salesforce CRM system
  • Knowledge of the executive education market and an understanding of coaching is advantageous.


Employee Benefits/Perks

  • 28 days paid holiday each year
  • Free access to on-site gym (with swimming pool, sauna, steam room, squash court and outdoor sporting facilities at Ashridge when on site)
  • Access to the company pension scheme and healthcare schemes
  • Free access to Leadership Live, our online learning resource tool
  • Regular opportunities for personal development through our open programmes, online courses and coaching.


You also get to work with an amazing team of great salespeople and coaching enthusiasts in a part of the business which has been growing very rapidly over the past 3 years.


About us

Hult Ashridge Executive Education (providing leadership development and training) is - together with EF Corporate Solutions (providing language learning solutions for companies and governments) - the B2B division of EF Education First. Our B2B division helps over 2,500 companies around the world to strengthen and enhance their leadership and communication abilities. For more information, have a look at and


EF Education First is a global leader in international education, with a 50-year mission of opening the world through language learning, educational travel, cultural exchange, and academic study. We help people of all ages and nationalities become better citizens of the world. Though we’re located in 600 offices and schools across 50 countries, we work together as one team to transform people’s lives through memorable educational experiences. Visit

When you join Hult Ashridge Executive Education and the wider EF Group, you join a multicultural and diverse community. Whoever you are, whatever you are passionate about - we welcome you and want you to bring that to work every day. Hult Ashridge Executive Education (and EF) is proud to be an equal opportunity employer and we are committed to inclusion and belonging across race, ethnicity, gender, socio-economic background, age, religion, parental status, identity, experience and everything else that makes you unique.


Job ID: oVO4ffwM-Cn3GVfwL
Employment Type: Other