Assistant Director of Admissions

Assistant Director of Admissions

Departments: EFA Admissions (PAS)

Reports to: EFA Director of U.S. Admissions

Description

As part of the EFA Admissions (PAS) team, this role involves implementing key marketing strategies to drive inquiries about the school, increasing enrollments and building brand awareness locally, nationally and globally.  The role entails positioning the school as a thought leader in the community through hosted events, earned media and speaking opportunities.  The role ensures that the school has an outreach program that widens the school’s network, positive relationships and reputation with the community. 

The Assistant Director of Admissions will be the in-person face of EF Academy Pasadena and will provide campus tours, speak generally about our academic and extra-curricular programs, and ultimately connect families with the US Sr. Admissions Consultant to go through the Admissions Journey to enrollment. 

Responsibilities

-          Generate leads and work with families through the Admissions Journey

-          Collaborate with the US Admissions team to develop and launch local marketing campaigns that builds the pipeline such as the following but not limited to:

• Research and determine publications and platforms where EF Academy Pasadena should advertise and work closely with the Marketing and Communications Manager to develop advertisements to position us against our competitor schools to recruit local Day/Boarding students
• Monitoring competitor market activity
• Develop and maintain relationships with key account holders including media, relocation agents, realtors, local government, feeder schools (nearby k-8, middle schools)
• Plan and host events for community exposure and outreach such as Open Houses, Realtor Brunches, Information Sessions, Campus Tours

-          Build and manage external marketing relationships

-          Assist in planning Admissions events from a marketing perspective

-          Work closely with the Marketing and Communications Manager to create and/or source content for social media and other marketing initiatives, specifically:

• IG: Pasadena-specific stories, posts
• FB: Pasadena-specific messages, posts; respond to inquiries, send leads to appropriate markets
• Alert Central Marketing team of key events and activities from the overall school calendar and cover opportunities
• Update school profiles on portals (Niche, Boarding School Review) annually (with Central Marketing)
• Request and collect student/family reviews for online portals and platforms

Qualifications / Training

-          4-year bachelor’s degree

Experience/Knowledge/Skills (preferred)

-          1-3 years of Academic Admissions/Sales experience

-          Prior work at a private/for-profit school in an admissions role

-          Experience in working with a CRM

-          Experience using digital and social media trends and tools to influence the sales life cycle

-          Understanding of California high school curriculum and requirements to graduate

-          Some experience or background working with marketing and rolling out a marketing strategy that entails advertising and press releases to build lead generation

-          Knowledge of the Los Angeles/Southern California area

Personal Attributes

-          Passion for international education, students, and travel

-          Dynamic, energetic, customer service-oriented

-          Curious and creative

-          Self-motivated, flexible, adaptable to different tasks at hand

-          Excellent communicator both oral and written

-          Excellent attention to detail

-          Ability to work independently and as a part of a global team

-          Proactive and able to prompt others to ensure deadlines and targets are achieved

-          Calm working under pressure