Product Marketing Manager, Publishers/Subscriptions
EBSCO Information Services (EBSCO) delivers a fully optimized research experience, seamlessly integrated with a powerful discovery platform to support the information needs and maximize the research experience of our end-users. Headquartered in Ipswich, MA, EBSCO employs more than 2,700 people worldwide, with most embracing hybrid or remote work models. As an AI-enabled service leader, we thrive on innovation, forward-thinking strategies, and the dedication of our exceptional team. At EBSCO, we're driven to inspire, empower and support research. Our mission is to transform lives by providing reliable and relevant information - when, where and how people need it. We're seeking dynamic, creative individuals whose diverse perspectives will help us achieve this global, inclusive mission. Join us to help make an impact.
Your Opportunity
As Product Marketing Manager, you will develop and execute the marketing strategy for our Subscription Services Division (SSD) product line.
The Product Marketing Manager role is market-facing, where communication and presentation skills are essential. You will lead marketing campaigns, promotions, content creation, and sales collateral development to support product awareness, acquisition, engagement, conversion, and retention.
In this role, you will be responsible for planning and executing a minimum of five integrated demand-generation campaigns per fiscal half for your assigned product lines. Campaign performance will be measured using a combination of engagement metrics (e.g., open rates, click-through rates, event participation), marketing-qualified leads (MQLs), sales-qualified leads (SQLs), and projected revenue influenced. You will work closely with sales and other stakeholders to connect marketing activity to business impact, using both quantitative data and qualitative insights when direct attribution is challenging.
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This remote position is U.S.-based only (excluding U.S. territories).
What You'll Do
Work closely with product, sales and marketing teams to develop positioning statements, align on business goals and objectives, and drive messaging across market segments according to market demand
Develop cross-channel marketing campaigns and content for those campaigns that can include direct marketing, advertising, paid search, sales collateral, digital marketing, conference and events speaking proposals, etc.
Have a clear understanding of customers' pain points and how the product addresses those and ensure that customers understand the value of our products and make good use of them
Prepare and deliver compelling product presentations to current and potential customers, industry leaders and internal stakeholders highlighting each product's features, benefits, and value proposition.
Collect customer feedback and/or feedback from the Sales teams to refine marketing strategies and help inform product positioning and development
Travel to customer sites and conferences as directed to support market engagement, lead and/or moderate discussions with customers and prospects
Contribute to win/loss analysis, competitive research and market insights
Your Team
You will be welcomed as a member of the Partner, Large Customer, Books and Journals Product Marketing team and work closely with colleagues across the marketing department, as well as with stakeholders outside of marketing. Our team enjoys the flexibility and greater work life balance working remotely offers. There will be ample resources, tools, training, and support to ensure your success as a Product Marketing Manager and your development and career growth at EIS.
About You
- 5+ years' experience in a prior role in B2B product marketing
- Marketing expertise: have a clear understanding of marketing principles, strategy and campaign management
- Ability to determine the type of marketing content that needs to be created and distributed as well as the ability to create and improve on marketing assets
- Strong oral and written communication skills and ability to effectively present and engage with customers, industry thought leaders and other stakeholders as directed in group settings and to large audiences as directed, including customer advisory board meetings, focus groups, conferences and other venues
- Ability to analyze channel performance and use reporting tools to compile data and track key metrics
What sets you apart
- Strong in the following areas: project management, decision-making, organization, prioritization
- Industry experience with academic and professional publishers', library software and understanding of library workflows
- Experience marketing to the academic market (specifically universities)
- Experience in Marketo or other marketing automation system
- Experience in WorkFront or other project management software
Pay Range
USD $74,815.00 - USD $106,880.00 /Yr.
The actual salary offer will carefully consider a wide range of factors including your skills, qualifications, education, training, and experience, as well as the position's work location.
EBSCO provides a generous benefits program including:
-Medical, Dental, Vision, Life and Disability Insurance and Flexible spending accounts
-Retirement Savings Plan
-Paid Parental Leave
-Holidays and Paid Time Off (PTO)
-Mentoring program
And much more! Check it out here: https://www.ebsco.com/about/benefits
We are an equal opportunity employer and comply with all applicable federal, state, and local fair employment practices laws. We strictly prohibit and do not tolerate discrimination against employees, applicants, or any other covered persons because of race, color, sex, pregnancy status, age, national origin or ancestry, ethnicity, religion, creed, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and termination of employment.We comply with the Americans with Disabilities Act (ADA), as amended by the ADA Amendments Act, and all applicable state or local law.
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Perks and Benefits
Health and Wellness
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
Parental Benefits
- Birth Parent or Maternity Leave
- Non-Birth Parent or Paternity Leave
Work Flexibility
Office Life and Perks
- Commuter Benefits Program
- Holiday Events
Vacation and Time Off
- Paid Vacation
- Paid Holidays
Financial and Retirement
- 401(K)
Professional Development
- Internship Program
- Mentor Program
Diversity and Inclusion