(Location: Turkey - Istanbul)
We are more than just a power management company, we are committed to inclusion, diversity, and sustainability. You will be part of a global team committed to delivering on our brand promise: "Make what matters work" We pride ourselves on building a culture that reflects our shared goals, beliefs, and attitudes.
We are ethical - We are passionate - We are responsible - We are efficient - We are transparent - We are learning. We are EATON!
About Eaton
Eaton is a power management company where we provide energy-efficient solutions that help our customers effectively manage electrical, hydraulic and mechanical power more efficiently, safely and sustainably. Eaton is dedicated to improving the quality of life and the environment through the use of power management technology and services. Eaton has approximately 96,000 employees and sells products to customers in more than 175 countries.
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The Senior Channel Marketing Specialist is responsible for working with the local marketing team, local sales team and central marketing team to contribute to the end-to-end channel development including enablement and business development of channel partners as well as building partner loyalty.
This position is to support the sales organization in Turkey and its export markets with execution of marketing activities targeting local Tier 1 and Tier 2 channel business partners - electrical low voltage and medium voltage wholesalers and IT distributors, in line with agreed key market segments, business strategy, target audiences as well as business and marketing plan.
What you'll do:
- Work with the local sales organization and marketing team to develop proper channel marketing plans targeting selected channel partners - electrical wholesalers' and distributors' audiences to growth profitable channel business in the country including but not limited to:
- Develop and execute annual marketing business plans and quarterly marketing plans with key channel partners - electrical wholesalers and distributors, using partners' MDF funds (marketing development funds).
- Be the main marketing team contact for the local channel partners - electrical wholesalers and IT distributors, regarding Eaton related marketing topics.
- Develop and deploy local incentives targeting channel partners in cooperation with local field product managers and the sales team.
- Develop and deploy local digital marketing campaigns targeting Electrical Installers, Panel Builders, Designers, MOEM System Integrators, in cooperation with local field product managers and the sales team.
- Utilize EMEA partner programs and deploy them in the country in order to recruit, enable and retain partners and build a strong channel network in the country cooperating with the central marketing team.
- Increase visibility of Eaton at main channel partners (POS materials, partners' websites, partners' email campaigns, partners' events etc).
- Provide channel partners with customizable demand generation content and sales tools to help generate demand for Eaton products.
- Localize and deploy country specific integrated campaigns targeting selected partner audiences.
- Systematically Analyse channel marketing KPIs to support continuous improvement of channel marketing activities and its ROI.
Qualifications:
- Bachelor's degree in marketing, communications, engineering, business or related fields.
- At least 3-4 years of experience in marketing, including at least 1-2 year of experience in channel marketing.
- Previous experience on working collaboratively with technical sales team.
Skills:
- Experience on electrical or IT market and in B2B is an advantage.
- Fluent in Turkish and English.
- Experience in partner program management.
- Experience working with international cross-functional teams in a dynamic, matrixed environment.
What We Offer
- Competitive compensation and benefits package
- Challenging projects in dynamic collaborative team
- We make your aspirations matter - Eaton encourages internal promotion, whenever possible
- We make your growth matter - We invest in our employees for the long term - not just with salary and benefits, but with ongoing learning and development opportunities made available through Eaton University
- We make your contributions matter - reliability, safety, efficiency, and sustainability are at the core of our dedication to improving people's lives and the environment through power management technologies.
- We make your wellbeing matter - We put your health and safety first. Wellness at Eaton is more than a program, it's about changing the environment by offering the right tools to help empower employees to make that happen
We are committed to ensuring equal employment opportunities for job applicants and employees. Our recruitment processes use balanced selection criteria and avoid unlawful discrimination against applicants on the basis of their age, colour, disability, marital status, national origin, gender, gender identity, genetic information, race or racial origin, religion, sexual orientation or any other status protected or required by law.
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