Paid Media Specialist

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power - today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we're accelerating the planet's transition to renewable energy and helping to solve the world's most urgent power management challenges. Eaton was founded in 1911 and has more than 92000 employees around the globe. In 2024, we generated $25 billion in sales and we served customers in more than 160 countries.

Our EMEA Business Service Center (BSC) in Budapest is Eaton's largest office in the region. With a diverse team of over 700 people, representing 40+ nationalities and speaking 20+ languages, the BSC is the central hub for business services. It empowers seamless operations and drives exceptional results across our electrical, industrial, and corporate teams. We are proud to be a Disability Friendly Workplace, ensuring an inclusive environment for all our employees.

We make what matters work.

EATON is hiring a

Paid Media Specialist

This is a hybrid position (3/2) based in Budapest, Hungary.

What you'll do:

As part of the Social & Paid Media Center of Excellence, the Paid Media Specialist supports the planning, execution, and optimisation of paid media campaigns across Google Ads, Facebook, LinkedIn, and programmatic platforms. Reporting to the Paid Media Campaign Manager, this role combines strategic input with hands-on campaign management.

• Launch and optimise campaigns using native ad managers and DSPs
• Analyse performance data, deliver insights, and recommend improvements
• Manage budgets, forecasts, and monthly reporting across placements
• Develop audience targeting strategies aligned with business goals
• Collaborate with internal teams and external partners for seamless execution
• Ensure accurate ad setup, trafficking, and quality control
• Continuously refine bidding, creatives, and targeting to boost results
• Stay current on industry trends and share innovations with the team

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• Fluent in written and spoken English
• 3-5 years' experience in paid media campaign execution
• Proficient in Google Ads, paid social, and programmatic platforms (e.g. Basis, The Trade Desk)
• Familiar with Google Editor, SSPs, DMPs, and tracking tools (e.g. GTM, DoubleVerify)
• Basic HTML/JavaScript for tag troubleshooting
• Strong understanding of bidding strategies and optimisation techniques
• Skilled in Excel (pivot tables, formulas) and data tools like Google Analytics or Power BI
• Analytical, detail-oriented, and able to communicate insights clearly
• Collaborative, self-driven, and comfortable managing multiple priorities

• Flexible Work & Benefits: Hybrid work model, annual bonus, cafeteria allowance, private medical and life insurance, eye-glass refund, AYCM partnership, and our internal reward system (E-Stars)
• Wellbeing Support: Access to comprehensive programmes designed to support your physical and mental wellbeing
• Family-Friendly Culture: Policies and spaces that promote work-life balance, including a family room, multi-prayer room, stretching room, and chill room
• Career Growth: Strong focus on internal mobility, continuous learning, and peer coaching to support your professional development
• Dog-Friendly Office: Bring your furry companion to work
• Wellness Activities: Join regular company yoga sessions to stay fit and relaxed
• Social Responsibility: Be part of a company committed to making a positive impact
• Employee Recognition: Celebrate your contributions on Employee Appreciation Day