Marketing Analyst (Demand Generation)
What you'll do:
Job Summary
The Demand Generation Manager - General Market leads integrated demand generation initiatives across the full portfolio, focusing on market awareness, lead generation, and pipeline acceleration. This role supports regional commercial priorities by aligning campaigns with sales objectives, distributor strategies, and customer buying behaviors across Central America and the Caribbean.
Job Responsibilities
A. Design and execute regional demand generation campaigns across digital, channel, and field marketing initiatives.
B. Align closely with sales and channel partners to ensure campaigns support regional growth priorities and market realities.
C. Develop customer segmentation, targeting, and lead nurturing strategies across the full buying journey.
D. Track, analyze, and report on campaign performance, lead quality, and pipeline contribution.
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E. Support regional go-to-market launches, promotions, and distributor programs.
F. Coordinate with product management and application engineering to translate technical value propositions into compelling messaging
G. Take care of Eaton Brand Presence at the Distributors and Hardware Store levels, according to corporate guidelines
Qualifications:
Education Level Required (Fundamental)
- Bachelor's degree in Marketing, Business, Engineering, or a related field
(completed, in progress, or willingness to pursue it)
OR
More than 7 years of professional experience in the marketing area.
Experience Required (Fundamental) - Experience in demand generation, B2B marketing, channel marketing, or business development roles.
- Familiarity with distributor- and partner-led go-to-market models in emerging markets.
- Valid B1 driver's license.
- Valid passport.
- Valid U.S. visa (required to support Puerto Rico).
Technical Knowledge Required (Fundamental)
- Computer skills: Microsoft Word, Excel (basic for data analysis; advanced is a plus)
- PowerPoint, Power BI (market analysis).
Desirable - Strong analytical skills with the ability to translate data into actionable insights.
- Intermediate knowledge of English language (lectura de catálogos y correos).
- Desiderable: Photoshop, Illustrator, Canva, Salesforce.
- Basic Knowledge of Eaton Product Portfolio.
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Skills:
Soft skills / Habilidades blandas:
Excellent communication skills and ability to collaborate across sales, marketing, and technical teams.
Regional experience in Central America and/or the Caribbean is highly desirable.
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)