Marketing Analyst
1 week ago• Pune, India
What you'll do:
Senior Analyst - Marketing Automation position supports multiple MarTech platforms across EATON. This role understands how Marketing Automation platforms works, entire web development along with strategic and enterprise level oriented thinking. This role is responsible for designing, building and implementing technical solutions that meet business- needs and align with a company's strategic objectives.
- Key role in:
• Analyzing requirements & translate into technical solutions
• Implement and manage web tracking solutions using tools like Google Tag Manager, Adobe Analytics, or similar.
• Stong knowledge of HTML, CSS and Javascript/JQuery.
• Deep understanding of web technologies
• Ensure seamless integrtion of systems and software
• Strong knowledge of APIs, databases and security frameworks
• Leverage Salesforce Customer Data Platforms (CDPs) to unify customer profiles and enable personalized marketing
• Deep understanding of integrating marketing automation platforms to 3rd party systems
• Ensure all marketing activities comply with global data privacy regulations (e.g., GDPR, CCPA)
• Use ServiceNow for managing IT service requests, incident tracking, and change management related to marketing systems.
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• Work in Agile teams, participating in sprint planning, retrospectives, and daily stand-ups.
• Excellent communication and problem solving skills
• Ability to work with technical and non-technical stakeholders. Develop web page solutions.
• Design, build and test templates using HTML/CSS to ensure compatibility across devices and various clients (outlook, gmail).
• Provide actionable insights ti improve future campaigns.
• Assess business requirements and translate them into technical solutions.
• Design and document system architectures, including data flow, integrations, and application frameworks.
• Evaluate and select appropriate technology stacks and platforms.
• Collaborate with development teams to ensure solutions are properly implemented.
• Understand and utilize API (REST/BULK) to integrate with third part tools and platforms.
• Provide guidance on best practices, architecture standards, and technology strategies.
• Oversee the integration of new systems and applications with existing infrastructure.
• Ensure solutions are scalable, secure, and aligned with enterprise architecture principles.
Qualifications:
- Bachelors Degree
5-8 years' experience
Skills:
Possess an excellent understanding of marketing automation platforms and current technologies
Good communication skills- both written and verbal.
Client-provided location(s): Pune, India
Job ID: Eaton-48750Pune
Employment Type: OTHER
Posted: 2025-08-05T15:39:02
Perks and Benefits
Health and Wellness
- Health Insurance
- Health Reimbursement Account
- Dental Insurance
- Vision Insurance
- Life Insurance
- Short-Term Disability
- Long-Term Disability
- FSA
- HSA With Employer Contribution
- Fitness Subsidies
- On-Site Gym
- Pet Insurance
- Mental Health Benefits
- Virtual Fitness Classes
Parental Benefits
- Birth Parent or Maternity Leave
- Adoption Assistance Program
Work Flexibility
- Flexible Work Hours
- Remote Work Opportunities
- Hybrid Work Opportunities
Office Life and Perks
- Casual Dress
- On-Site Cafeteria
Vacation and Time Off
- Paid Vacation
- Paid Holidays
- Personal/Sick Days
- Leave of Absence
- Summer Fridays
Financial and Retirement
- 401(K) With Company Matching
- Performance Bonus
- Relocation Assistance
- Financial Counseling
Professional Development
- Tuition Reimbursement
- Promote From Within
- Mentor Program
- Shadowing Opportunities
- Access to Online Courses
- Internship Program
- Work Visa Sponsorship
- Leadership Training Program
- Associate or Rotational Training Program
Diversity and Inclusion
- Diversity, Equity, and Inclusion Program
- Employee Resource Groups (ERG)