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Lifecycle Marketing Manager

United States

About EarnIn:

As one of the first pioneers of earned wage access, our passion at EarnIn is building products that deliver real time financial flexibility for those with the unique needs of living paycheck to paycheck. Our community members access their earnings as they earn them, with options to spend, save, and grow their money without mandatory fees, interest rates, or credit checks. Since our founding, our app has been downloaded over 13M times and we have provided access to $10 billion in earnings.

We’re fortunate to have an incredibly experienced leadership team, combined with world-class funding partners like A16Z, Matrix Partners, DST, and a very healthy core business with a tremendous runway. We’re growing fast and are excited to continue bringing world class talent onboard to help shape the next chapter of our growth journey.

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Position Summary:

You’ll help implement EarnIn’s CRM strategy by owning the day-to-day execution of our most critical CRM campaigns. These CRM initiatives directly tie into our company’s big bets.  Using a customer-centric approach, you’ll leverage email, SMS, push, and in-app messaging to build a relationship with our Community Members that supports them post-acquisition through retention and winback.  Your efforts will directly impact the way in which our Community Members get access to their pay as they earn it vs depending on the current antiquated pay cycle.

To succeed in this role, you will need a keen eye for data, attention to detail, an entrepreneurial spirit, and a curious mind. The US base salary range for this full-time position is $120,000 - $170,000 + equity + benefits. Our salary ranges are determined by role, level, and location.

What You'll Do:

  • Work closely with the broader CRM team to develop and execute a highly effective communications program
  • Manage end-to-end creation and deployment of highly targeted and personalized campaigns across multiple channels within our customer engagement platform, Braze
  • Ensure flawless execution of campaigns
  • Take ownership of iterating and optimizing existing campaigns
  • Work with Sr. Manager of CRM to provide monthly performance readouts
  • Help identify and execute new opportunities that will provide incremental value to Community Members
  • Plan and maintain the communications calendar

What We're Looking For:

  • Minimum 3 years of B2C CRM experience developing and executing campaigns 
  • Hands-on experience building out email, SMS, in-app and push marketing campaigns
  • Comfortable working within marketing automation platforms such as Braze, Iterable, etc.
  • Experience interpreting data and developing actionable observations and/or insights
  • Strong understanding of best practices and global compliance regulations (e.g. CAN-SPAM)
  • Self-starter
  • Incredibly inquisitive and customer-centric. You want to know why people do what they do and how you can make their lives better 
  • Understanding of a/b and multivariate testing methodologies
  • Strong attention to detail. You feel a sense of achievement when you catch something during QA
At EarnIn, we believe that the best way to build a financial system that works for everyday people is by hiring a team that represents our diverse community. Our team is diverse not only in background and experience, but also in perspective. We celebrate our diversity and strive to create a culture of belonging. EarnIn does not unlawfully discriminate on the basis of race, color, religion, sex (including pregnancy, childbirth, breastfeeding or related medical conditions), gender identity, gender expression, national origin, ancestry, citizenship, age, physical or mental disability, legally protected medical condition, family care status, military or veteran status, marital status, registered domestic partner status, sexual orientation, genetic information, or any other basis protected by local, state, or federal laws. EarnIn is an E-Verify participant. 
EarnIn does not accept unsolicited resumes from individual recruiters or third party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or HR team.
Client-provided location(s): United States
Job ID: 4699628
Employment Type: Other