Business Marketing Associate Director

Are you ready to make an impact at DTCC?

Do you want to work on innovative projects, collaborate with a dynamic and supportive team, and receive investment in your professional development? At DTCC, we are at the forefront of innovation in the financial markets. We are committed to helping our employees grow and succeed. We believe that you have the skills and drive to make a real impact. We foster a thriving internal community and are committed to creating a workplace that looks like the world that we serve.

The Chief Client Office (CCO) is focused on providing a consistent Client Experience across all business lines and geographies, enabling enhanced Client Satisfaction, Revenue Growth and Business Line Success. The CCO function includes Sales, Partners, Relationship Management, Integration, Marketing & Communications and Sales Analytics & Operations.

• Competitive compensation, including base pay and annual incentive
• Comprehensive health and life insurance and well-being benefits
• Pension
• Paid Time Off and Personal/Family Care, and other leaves of absence when needed to support your physical, financial, and emotional well-being.
• DTCC offers a flexible/hybrid model of 3 days onsite and 2 days remote (onsite Tuesdays, Wednesdays and a third day unique to each team or employee).

• Act as a true business partner, liaise/advise directly with product owners and other key stakeholders to understand business goals and translate into integrated marketing programs.
• Understand market drivers, competitive landscape, and target client personas to continuously evolve marketing strategies and maintain a competitive edge.
• Develop and guide integrated multi-channel marketing programs (e.g. web, email, events, social, paid media, etc...), works directly with DTCC business owners, sales, relationship management, and key stakeholders to translate business goals into strategic, measurable marketing goals. Specific programs including: Awareness, Acquisition, Expansion and Retention.
• Develop and guide client acquisition programs leveraging top of funnel awareness activity and designed to generate interest, creating measurable impact on sales pipeline and new revenue growth, collaborating with Sales/Relationship Management and Product Management to ensure alignment on all client outreach initiatives.
• Develop and guide client expansion and retention programs that focus on deepening existing relationships, supporting customer success, and driving increased adoption and engagement over time.
• Oversee the development of a compelling content and thought leadership program, by deeply understanding the business, synthesizing key insights and partnering with the M&C Content team and/or external freelancers to draft, refine, and finalize compelling pieces that align to strategic priorities and resonate with target audiences.
• Collaborate with M&C channel leads (Events, PR, Social, Web etc...) and discipline teams (design, content, video etc) to ensure marketing plans are implemented effectively across all platforms, with consistent measurement and optimization practices.
• Partner with regional marketing counterparts to provide direction on product marketing and demand generation initiatives by region
• Collaborate with the Brand team to elevate the DTCC brand and ensure brand consistency across all touchpoints while bringing creativity and differentiation to how we express the brand in various formats and forums.
• Leverage data and analytics to track program, content and channel performance to identify opportunities for improvement and communicate impact to stakeholders.

• Minimum of 8 years of related experience - general B2B marketing / communications / product marketing experience.
• Strong understanding of financial services and broader financial ecosystem, with experience developing marketing strategies in a complex, regulated environment.
• Preference to those with background in trade reporting.
• Bachelor's degree preferred or equivalent experience.
• Experience with Marketo preferred, or other marketing automation platforms.

• Strategic Orientation: Approach is strategic and critical thinking oriented. Challenges constructively and drives end-to-end problem solving. Brings an innovative approach to business opportunities, foreseeing problems before they arise, and challenging complacency and the way things have always been done. The ability to create long-term strategies and plans, which reflect a thorough understanding of how the business operates.
• Collaborative Mindset: Effectively communicates a compelling picture of how team goals ladder up to both departmental and organizational priorities. Exceptional ability to build relationships with key stakeholders, both within the Marketing and Communications department and throughout the organization through a strong level of presence, EQ and interpersonal skills.
• Hands-On Operator: A leader who "rolls up their sleeves" and is not afraid to "lean-in" to a problem and get involved when the situation requires attention. Leads from the front with energy, drive and a pragmatic, engaged approach to day-to-day execution. Strong detail orientation. Comfortable working in a dynamic, fast-paced, and collaborative culture.
• Drive for Results: Ensures things are getting done at an appropriate pace, impacting business performance at the highest levels. Evoking ownership and accountability, streamlining processes and structure, leveraging technology to drive efficiencies and reallocating resources quickly and flexibly.