VP, Digital Marketing

CO Salary Range: USD 200,000.00 - 300,000.00 per year

Company Summary

At DISH, we deliver value without compromise, continually redefining what's possible from a mobile carrier for more than nine million customers.

Our teams reimagine connectivity through new platforms, new business models and new ways of thinking. Today, we're building a multi-brand wireless telco alongside DISH and its first-of-a-kind network to upend the retail market and deliver groundbreaking new experiences for all.

Together, we'll draw on our legacies of disruption to change the way the world communicates.

Opportunity is here. We are DISH.

Department Summary

The ideal candidate will be a successful marketing leader with deep experience leading an end-to-end, digital marketing function that includes digital and demand generation, product marketing, brand/messaging, communications and events.

• Plan and execute profitable subscriber growth via paid social, paid search, display, ad operations and site teams for DISH/Boost.
• Collaborate extensively with brand stakeholders in creative, analytics, consumer insights, etc.
• Establish and grow key vendor relationships (e.g., Google, Amazon, Facebook and agencies) while evaluating new digital partners to drive the business forward and ensure DISH/Boost remains on the forefront of audience and platform opportunities.
• Develop a keen understanding of our key customer profiles and how to profitably attract them using strategies and tactics.
• Use a data-driven approach to optimize resources and budgets to deliver a positive return on marketing investment.
• Identify, initiate, and optimize new marketing tests beyond business-as-usual tactics.
• Develop and execute a multi-year vision through marketing capability enhancements, automation and process improvements.
• Provide positive and effective leadership to the digital marketing team, instilling a culture of rapid testing and optimization, a drive to achieve and a focus on professional growth.
• Serve as a thought leader to educate the broader organization on digital marketing industry developments and best practices.
• Understanding of the marketing technology (MarTech) stack that enables personalization and experience with marketing automation platforms like Adobe, Salesforce and Oracle.
• Lead, develop and execute strategies for leveraging artificial intelligence, machine learning, and other advanced technologies to enhance marketing performance and customer experience.
• Empower teams with the right tools and training to execute modern marketing campaigns in real-time.
• Work cross-functionally with IT, Data and MarTech teams to personalize the consumer experience from acquisition through retention.

• 10+ years of digital marketing experience in a subscription-based consumer business. A deep understanding of the digital landscape and its potential for compelling brand narratives and performance campaigns, combined with a deep understanding of the marketing technology stack.
• Digital campaign management. Understanding what consumers want and building out campaigns and demand generation programs to complement this vision.
• Storytelling expertise. Storytelling expertise that informs short- and long-term communication strategies.
• Negotiation experience. Track record of successful negotiation outcomes with major digital advertising platforms (i.e., Facebook, Google, theTradeDesk, etc.).
• Analytical Focus. Along with creative aspects, possesses a deep understanding of demand and lead generation and sales enablement, and how critical these aspects are to a well-rounded digital marketing operation.
• Strategic Thinking
  • Explains specifically how changes in competitors, clients, and market segments affect their own business or institution.
  • Translates broad corporate strategies into clear, specific objectives and plans for units and individuals.
  • Creates plans that address specific segments or contrast the local market with other locations or segments.
  • Thinks 2-3 years ahead.

• Leading Change
  • Communicates new directions or changes with clear rationale and appeal.
  • Advocates for a new direction, takes it on personally, even countering conventional practice.
  • Speaks at all available opportunities about future direction.
  • Adjusts communication style to changing situations and to respond to audience concerns (including culture, background, or style).
  • Brings a pragmatic leadership style that balances its team's creative ambitions with realistic business results. Ability to manage up and down while aligning everyone around an inspirational common set of goals.
  • Invites and uses the opinions and perspectives of others.
  • Engages people in a dialogue to gain commitment and bring them "on board", linking their perspective to the intent.
  • Adapts own approach to the audience, anticipating the impact of words and actions, preparing for possible resistance and responding in an appropriate style, using a range of influencing styles.
  • Resolves conflicts by discussing individual issues with each person.
  • Checks with both sides of a discussion to ensure a common understanding.
  • Takes initiative to maintain contacts.