General Manager, High-Value Audience Acquisition

CO Salary Range: USD 110,110.00 - 157,300.00 per year

Company Summary

DISH, an EchoStar Company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products, and now we are building America's First Smart Network™.

Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Infinite, Boost Mobile, DISH Wireless, OnTech and GenMobile.

Department Summary

Our marketing and advertising teams bring a unique blend of skills to tell the DISH TV and Sling TV story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our teams lend their voice to the future of communication.

• Lead team responsible for developing and executing comprehensive direct mail & digital strategies targeting prequalified leads to drive profitable long-term customer acquisitions
• Collaborate with internal teams, including marketing, analytics, and creative, to develop targeted and cohesive direct mail & digital campaigns aligned with business objectives and customer segmentation
• Manage end-to-end direct mail campaign process, including list segmentation, creative, offer strategy & implementation, production & distribution while creating and defending business cases to educate on strategy, testing, expected results and secure funding
• Analyze campaign performance and key metrics to identify areas for future testing, optimization and make data-driven recommendations for improvement
• Stay informed about industry trends and best practices in direct mail, digital and other direct response marketing to ensure our campaigns remain innovative and effective
• Lead prospect prequalification process to establish criteria and guidelines for lead qualification, segmenting for DM or Digital, in collaboration with cross-functional teams
• Implement processes, systems and tools to streamline and manage prequalification process, across all available channels, and improve the efficiency of process and results
• Monitor lead quality and provide regular reports and insights to stakeholders on prequalification performance, customer mix, future strategies and optimizations
• Collaborate with sales teams for alignment of prequalified program and sales strategies, capabilities and processes to maximize budget & return, regardless of channel
• Continuously optimize prequalification criteria based on feedback and performance while evaluating additional data for targeting, personalization & performance improvements

• Bachelor's degree in marketing, business administration, or related field
• Proven experience (8+ years) in direct mail marketing management (digital experience a plus), with strong record of designing and executing successful prequalified campaigns

• Experience in lead generation and prequalification, preferably in the telecommunications or entertainment industry
• Strong analytical skills and proficiency in data analysis tools to track and measure campaign performance
• Excellent team leadership and project management skills, with the ability to manage multiple campaigns simultaneously and meet tight, overlapping deadlines
• Strategic thinker with a creative mindset and a passion for developing innovative marketing solutions
• Strong communication and collaboration skills, with the ability to effectively interface with cross-functional teams and executive leadership team
• Proficiency in marketing automation tools and CRM systems
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
• Relevant certifications (e.g., DMA Certification in Direct Mail) a plus