Do you ever wonder what happens inside the cloud?
DigitalOcean (NYSE: DOCN) simplifies cloud computing so builders can spend more time creating software that changes the world. With our mission-critical infrastructure and fully managed offerings, DigitalOcean enables startups and small and medium-sized businesses (SMBs) to rapidly deploy and scale modern applications. As a remote-first organization, our employees, like our customers, are based around the world.
We want people who are passionate about driving growth through digital marketing.
As the Senior Web Growth Marketing Manager, you will join a vibrant and diverse Web team in the Revenue Marketing org that is focused on delivering revenue through the website, online funnels, SEO, and growth experimentation. The team is highly analytical and data driven, yet deeply customer-focused. You will lead conversion rate optimization projects for our online surfaces and make strategic decisions that drive revenue growth from those surfaces.
What You’ll Be Doing:
Want more jobs like this?
Get Advertising and Marketing jobs delivered to your inbox every week.
- Develop and implement comprehensive website growth strategies, with a focus on SEO, SEM landing page optimization, and conversion rate optimization (CRO).
- Collaborate with product, engineering, and design teams to optimize the user experience across all touchpoints, from visitor to paying customer.
- Analyze website traffic data and user behavior to identify areas for improvement and implement A/B testing to optimize conversion rates at all stages of the funnel (acquisition, activation, retention, referral).
- Collaborate with the search engine marketing (SEM) campaign team to optimize landing pages and CRO.
- Collaborate with the SEO strategy team for the DigitalOcean website, including keyword research, on-page optimization, link building, and technical SEO, to identify key user flows and optimize to conversion.
- Stay up-to-date on the latest web marketing trends and best practices, and implement these insights into your strategies.
- Collaborate with the product marketing and sales teams to ensure alignment with product-led growth and product-led sales initiatives.
- Measure and report on the success of all marketing initiatives, demonstrating the impact on website traffic, leads generated, and ultimately, new revenue growth.
What We’ll Expect From You:
- 3-5+ years minimum, of job related experience managing website CRO in a high growth environment
- Bachelor’s degree in Business related fields of Marketing or Advertising
- Demonstrated experience in the Cloud industry
- Marketing operations experience with best-in-class marketing tools
- Proven track record of driving revenue growth at scale
- Experience leading or collaborating in an agile growth process that is focused on experimentation and testing
- Ability to generate reports on key performance metrics and clearly communicate the results
- Proactive communication skills and track record of setting and executing on monthly, quarterly, and annual goals
- Deep understanding of SaaS based business models, including concepts around monthly recurring revenue and pay-back periods
- Demonstrable critical thinking and analytical skills, including the ability and confidence to make strategic decisions based on data
Why You’ll Like Working for DigitalOcean:
- We reward our employees. The base salary range for this position is between $135,000-$165,000 based on relevant years of experience and skills. The salary range for this role is specific to candidates located within the U.S. and will vary for candidates outside the U.S.. Employees may qualify for a bonus in addition to base salary; bonus amounts are determined based on company and individual performance. We also provide equity compensation to eligible employees including grants of equity upon hire and the option to participate in our Employee Stock Purchase Program.
- We value development. You will work with some of the smartest and most interesting people in the industry. We are a high-performance organization that is always challenging our teams and employees to continuously grow. We maintain a growth mindset in everything we do and invest deeply in employee development through formalized mentorship and other internal programs. We provide all employees with reimbursement for relevant conferences, training, and education.
- We care about your well-being. In addition to cash and equity compensation, we also offer employees a competitive array of benefits. In the United States, these include health insurance, flexible vacation, retirement benefits, a generous parental leave program, and additional resources to support employees' overall well-being. While the philosophy around our benefits is the same worldwide, specific benefits may vary in other countries due to local regulations and preferences.
- We value diversity and inclusivity. We are an equal opportunity employer and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
*This is a remote role
#LI-Remote