Vice President, Strategic Accounts – Grocery, Mass & Club

Vice President, Strategic Accounts - Grocery, Mass & Club

About Diageo

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.

We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing needed for new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together!

About the role:

The VP of Strategic Accounts - Grocery, Mass & Club is accountable for leading Diageo's largest customer grouping, encompassing 23 national and regional retailers representing ~$1.3B in RSV. The role is responsible for delivering the Annual Operating Plan (AOP), driving sustained share growth, and ensuring the consistent delivery against all performance commitments.

As the senior commercial leader, the VP cultivates deep customer relationships, inspires and coaches a high-performing team, and sets the standard for executional excellence across the channel. This leader fosters a culture of ownership, speed, agility, and imagination, ensuring Diageo is positioned as the strategic partner of choice while shaping the future of the Grocery, Mass, and Club channel through bold insights, breakthrough programming, and scalable commercial solutions.

Scale & Responsibility

• Customer Portfolio: 23 priority customers across Grocery, Mass, and Club
• Business Scale: Approximately $1.3B in RSV
• Team Leadership: Directly manages 5 Directors and indirectly leads 13 team members
• Financial Stewardship: Full accountability for A&P, trade investment, and overhead budgets
• Reporting Line: Reports directly to the SVP, Strategic Accounts

• Lead and inspire a team of Directors and Managers, ensuring clarity of purpose, development, and career growth
• Instill a culture of accountability, collaboration, imagination, ownership, speed, and agility
• Encourage curiosity and creativity, ensuring the team continuously brings fresh ideas and new possibilities to customers
• Serve as the executive voice of Diageo in Grocery, Mass, and Club, aligning Divisions, distributors, and Strategic Accounts behind a unified growth agenda

• Customer Engagement: Build and sustain top-to-top relationships with senior leaders across all 23 priority customers, serving as a trusted advisor and shaping joint growth agendas
• Market Share Growth: Drive Diageo to outperform the industry across the Grocery, Mass, and Club channel
• Execution Excellence: Drive consistency and accountability from strategic planning to in-store execution in service of delivering our performance commitments
• Team Leadership & Coaching: Recruit, develop, and retain top-performing talent; provide clear direction and coaching that inspires results
• Customer Planning: Lead the semi-annual Customer Business Planning (CBP) process, ensuring customer priorities are tightly aligned with Diageo's growth ambitions
• Category & Insight Leadership: Advance Diageo's role as the leading category advisor by closely partnering with both Category Development, Omni-channel Marketing, and Ecommerce to bring them breakthrough insights, foresight, and innovative programs that shape category growth and customer success

• 15+ yrs of Beverage Alcohol experience, with direct customer management experience required
• Proven track record of delivering commercial growth, managing P&L, and influencing at the senior levels with customers
• Deep understanding of customer marketing, category development, e-commerce, shopper marketing, and insights
• Recognized ability to build and lead high-performing teams
• Strong commercial and financial acumen with the ability to think strategically, act decisively, and move with agility
• Executive presence with the ability to inspire confidence, bring imagination to the forefront, and align stakeholders across internal and external landscapes.