Senior Manager - On-Trade Business Planning

Job Title: Senior Manager - On-Trade Business Planning

About us: With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

We are seeking a data-driven and business-savvy Business Planning, Sr. Manager to support the development and execution of our On Trade strategy. This role will be instrumental in driving actionable insights, tracking performance, and enabling strategic decision-making to enhance activation effectiveness, optimize budgets, and stay ahead of market trends.

Role Responsibilities:

Key Responsibilities:

• Business Planning
  
  • Devise a strategy to achieve goals at a brand and org level from the On Trade Channel
  • Define the Segment wise priority, Tracking KPIs, Brand plans across all markets

• Performance Tracking & Reporting:
  
  • Monitor and report on plan vs. achievement for all activations.
  • Lead measurement & evaluation (M&E) of key activations to assess ROI and effectiveness.
  • Develop and maintain performance scorecards for ongoing visibility to leadership.

• Market & Execution Insights:
  
  • Track and analyze 3rd party data sources (e.g., Nielsen/ Sixth Factor) to evaluate in-store execution and share insights with regional teams.
  • Partner with sales and regional marketing teams to identify opportunities for improving execution scores and in-market performance.

• Budget Management:
  
  • Manage budget allocation across activations and ensure efficient utilization of marketing spends

• Strategy & Experimentation:
  
  • Support strategy projects to test new activation models and derive learnings for scale-up.
  • Drive a culture of experimentation and continuous improvement in customer marketing initiatives.

• Internal Communication & Presentations:
  
  • Prepare and deliver management presentations highlighting key activation updates, insights, and strategic recommendations.

• Competitive Intelligence:
  
  • Conduct competition tracking to benchmark against category and channel trends.
  • Analyze competitor activations, pricing, and promotional strategies.

• Consumer & Customer Insights:
  
  • Work closely with the consumer planning team and generate actionable customer and consumer insights to ensure activation planning and strategic investments.

Experience / skills required:

• MBA with a specialization in Marketing, Strategy, or Business Analytics.
• 3-5 years of relevant experience in consulting and business planning
• Solid understanding of marketing performance metrics and data-driven decision making.
• Hands-on experience working with analytical tools
• Strong problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication and stakeholder management skills to collaborate across commercial, regional, and finance teams.
• A keen understanding of the retail landscape and evolving consumer trends in India is a strong advantage.

Flexible Working Statement: Flexibility is key to our success. From part-time and compressed hours to different locations, our people work flexibly in ways to suit them. Talk to us about what flexibility means to you so that you're supported from day one.

Diversity statement: Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Gurgaon, India

Job ID: Diageo-JR1119438

Employment Type: FULL_TIME

Posted: 2025-10-28T19:01:22