Job Title: Senior Manager - Media
About us:
With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating.
About the Function:
Our Marketing team are creators, helping to build and nurture some of the world's most loved brands. We craft amazing connections with people around the world to celebrate our brands' legacies and reimagine them for the world today, and into the future.
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Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands' uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we're celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you'll be celebrated and supported in our inclusive culture.
About the role:
We are looking for a strategic and results-driven Media Manager to lead the planning, execution, and optimization of paid, owned, and earned media across digital and traditional channels. The ideal candidate will have a strong understanding of media trends, audience behavior, and brand-building, and will work closely with internal teams and external agencies to deliver high-impact media campaigns across Digital & Traditional channels
Role Responsibilities:
- Media Strategy & Planning
- Develop and execute holistic media strategies aligned with brand and business goals.
- Lead media planning across all channels - digital, social, TV, print, radio, and OOH.
- Identify the right mix of media channels to effectively reach and engage target audiences.
- Craft bespoke, high-touch media plans that reflect the premium quotient and aesthetic of the brand.
- Balance reach and rarity-select channels that speak to affluent and aspirational audiences without diluting brand positioning.
- Campaign Management
- Oversee the execution of media campaigns, ensuring timelines, budgets, and KPIs are met.
- Collaborate with brand & content teams to ensure message consistency and optimization across platforms.
- Manage media buying (direct and through agencies), and ensure best value is delivered.
- Analytics & Reporting
- Set measurable objectives and track campaign performance
- Monitor and report on media performance, ROI, and key insights.
- Recommend optimizations based on data-driven learnings.
- Agency & Vendor Management
- Manage relationships with media agencies, publishers, and platform partners as well as internal teams
- Lead media agency briefing, evaluation, and performance review processes.
- Innovation & Trends
- Stay updated on the latest media trends, tools, technologies, and audience behavior.
- Pilot new media formats or channels that align with brand goals.
Experience / skills required:
- Masters/ MBA in Marketing, Communications, Media, or related field.
- 5+ years of experience in media planning/buying (both digital , traditional & new age mediums).
- Strong understanding of digital marketing platforms (Meta, Google, Programmatic, etc.).
- Experience managing media budgets and driving ROI.
- Analytical mindset with proficiency in media reporting tools.
- Excellent communication, negotiation, and project management skills.
- Experience in working with cross-functional teams and external agencies.
Flexible Working Statement:
Flexibility is key to our success. Talk to us about what flexibility means to you so that you're supported to manage your wellbeing and balance your priorities from day one.
Diversity statement:
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
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