Job Description :
Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose - Celebrating life, every day, everywhere - has an important role in our company, for our people, our diversity, our brands, in how we perform and how we create shared value.
About the Role
- The Customer Activation team for the Nordics works closely with our key account and sales team to build relationships and understand the needs of customers and consumers. The team also works closely with our brand teams in order to ensure the brand strategies are implemented in a locally relevant manner.
- In this role as Senior Customer Activation Manager, you, will sit right at the heart of business collaborating with internal and external partners ensure they have all the insights, growth drivers and tools they need to deliver stellar execution of Diageo's commercial plan to shift consumer and shopper behavior to achieve Diageo's financial and market share ambition.
- You will be working with a cluster of markets: Norway, Sweden and Finland and report directly to the Head of Customer Activation, Nordics.
- Understanding the customer needs by channel to pinpoint the activation priorities that deliver the greatest impact on shopper behaviour and foster the highest return on investment per market will be a key element of this role.
- You will lead and nurture a team of 2 - 4 FTEs.
- This job will allow you to demonstrate your strategic competence in a dynamic collaborative environment. If you are looking for a commercial leadership role with significant business impact, this one is for you!
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Responsibilities include but are not limited to the following:
- Lead and develop a team of Customer Activation Managers
- Build the activation plans around the shopper marketing activities by channel by programme and activity feeding into the one commercial plan
- Oversee brilliant activation of the commercial calendar partnering customers, supply, and agencies to build a world class activation machine for the managed part of the business: Whisky & Innovation
- Lead the perfect delivery of all assets and tools to deliver great activation for key brands and customers.
- Understand customer needs by channel to pin-point the activation priorities that deliver the greatest impact on shopper behaviour
About You
- 5+ years' experience in a marketing/project management/commercial role in the FMCG business leading to a strong end to end commercial FMCG understanding
- A history of working with marketing, trade marketing, or in commercial/sales roles.
- Passion for creating experiences for customers and consumers
- Problem solver and teammate who can deal with ambiguity and adapt quickly
- Analytical skills, decision making based on data and insights
- Experience working with multiple geographies and cultures is preferred
- Proficient in English. A Nordic language is a plus.
- Experience leading a team (directly or indirectly) is preferred but not required
Our offer
- An inclusive company culture that puts employees and their development first
- A competitive salary with bonus & benefits
- An excellent parental leave policy
- A flexible work policy
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Worker Type :
Regular
Primary Location:
Copenhagen
Additional Locations :
Job Posting Start Date :
2024-01-18