Senior Brand Manager

We are building talent pools for future roles in our Ireland Marketing Team. Once you apply we will screen your application and if deemed suitable, we will be in touch in a few days to schedule some time for us to connect.

With over 200 brands sold in more than 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 dynamic and talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers - the brands we're building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were transformational entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with dedicated problem solvers, leaders, and makers from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, perspectives, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you'll be empowered to be you. Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.

About the role

At Diageo, our brands don't just sit on shelves - they live in culture, shape moments of celebration, and connect with millions of consumers around the world. We're now looking for a Senior Brand Manager who can bring energy, creativity, and commercial acumen to some of the world's most iconic brands.

As a Senior Brand Manager in Diageo Ireland, you will shape and deliver breakthrough brand plans, delivering outstanding creativity across all touchpoints and delivering on ambitious growth plans. Bringing a deep understanding of consumer, customer and shopper insights, you will bring plans to life in a magnetic way from point of sale to above the line!

About you

• 6+ years of relevant marketing experience
• Successful management of senior partners, resulting in strong and positive outcomes
• Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results
• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment
• A history of working across media, digital, social & DDM, experiential, PR, culture & trade marketing
• Demonstrated brilliant execution to high standards across various pillars of brand building
• Deep personal accountability for great performance
• Strong commercial and numerical competence with attention to detail Experience working across multiple countries/geographies

• The digital & media point of contact for the brand. Leading our social strategy and working closely with our media and content agencies to ensure our brands are properly set up to create seamless omnichannel experiences.
• Projects that require significant levels of in market creative development and/or collaboration with external/internal partners to resonate with Irish consumers
• Inspiring & leading cross functional & inter-agency teams to develop breakthrough brand insights and harnessing those to deliver award winning consumer & customer execution
• A ‘never settle' attitude, especially when it comes to creating brilliant brand experiences for our consumers
• Delivery of all project critical metrics as defined to successful outcome

• Shape-the-future create projects by leading the brilliant execution of plans, engaging and orchestrating cross functional and cross-agency teams to ensure project metrics are met on time and on-budget
• Ensuring all projects meet the Diageo Ireland expectations:
• Impact: Our projects deliver business outcomes in terms of brand equity, recruitment, share gains or margin enhancement.
• Fame: Making our brands the most talked about and resonant in culture
• Local relevance: Ensuring Irish consumers are at the centre of all of our plans, challenging and adapting global drivers to deliver.
• Creative Flair: We create work that stops consumers and is recognised globally
• Learning: No project is over until we have learned from it and shared the takeaways

• Emerging capability in prioritisation and strategy development

• Strong strategy activation and compelling brand storytelling capabilities

• Skilled at using data to increase personalisation and effectiveness of campaigns

• Insight generation capability- translating consumer curiosity into insights
• You'll be forging powerful partnerships
• Driving marketing performance and delivering integrated execution: Develops and leads compelling briefs on new-to-market growth drivers