Sales Manager - On Trade

Job Title: Sales Manager - On Trade

About the Function:

Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.

We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.

About the role:

To lead a highly effective team of Sales Executives in the On-Trade, to win market share and outperform the competition.

Role Responsibilities:

• Manage execution of the Formal and informal On-Trade Strategy, as per defined standards of excellence in Business Plans and Cycle activity.
• Plan for sales effectiveness on a quarterly basis, to achieve KPIs.
• Measure and review sales out performance.
• Build relationships with key On Trade and Redistributor customers.
• Manage sales budget and comply with Measurement and Evaluation business principles for the team. Full On-Trade database accountability.
• Effectively recruit, coach, develop and motivate people for a high performance culture.
• Build collaborative relationships with key internal stakeholders (Customer/Brand Marketing, Reserve, National Accounts, Off Trade, Sales OPS and HR).

Experience / skills required:

• Relevant Diploma/Degree
• Valid driver's license

Experience

• 3-5 years Sales experience, including people leadership
• Commercial experience in FMCG

Key Skills

People management; coaching; networking and influencing; communication; selling skills; planning; negotiating; training and development; performance management; systems; problem solving, commercial acumen, collaboration, etc.

Diversity statement:

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Client-provided location(s): Johannesburg, South Africa

Job ID: Diageo-JR1116262

Employment Type: FULL_TIME

Posted: 2025-08-08T23:40:03