RGM Strategy Manager

RGM Strategy Manager

About us:

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you'll test new ideas, learn and grow, and unlock a brighter, more exciting future!

Join us to create a career worth celebrating!

Context

The Revenue Growth Management (RGM) manager is the essential enabler for facilitating and delivering against the Diageo Canada pricing agenda of balanced price and mix growth higher than the industry. You will support, develop and implement value through building strategic reports, local/provincial headline pricing, trade/portfolio mix, and identifying efficiencies in promotional spend.

This role is encouraged to identify, support, and drive the execution of insights into commercial action with our DIAGEO sales performance leads; realizing the value from the following activities: M&E, pricing playbooks, monthly/quarterly price review meetings, Volume Price Mix (VPM), promotional plan and trade spend optimization, and using analytical tools.

• Price/mix/margin delivery of AOP targets in Canada
• Evaluate broader business understanding of Opportunities and Risks related to RGM deliverables/metrics
• Data based recommendations and M&E on Innovation value delivery (in-year and multi-year)
• Multi-year NSV/cs and price planning, in tandem with Commercial Finance

• Reports into the Canadian Strategy & Planning Director
• This role is pivotal in motivating change in the RGM culture, creating a high-energy, positive environment, leading by example, and providing support RGM team and cross-functionally
• Assists Strategy & Planning Director and Canadian LT to drive accountability to implement the RGM agenda
• Leads Brand and Innovation price strategy development
• Leads National RGM best practice development (tools, process, execution, M&E)

• Takes an active leadership role in assisting the Strategy & Planning Director on developing a high-performing team, bringing our Purpose to Life, through best practice setting, aiding in the development of RGM team members, and driving RGM capability development cross-functionally
• Deliver RGM value through price and mix that is ahead of the industry and categories in Canada
• Set national price direction for both headline price and promotional guidelines for all brands
• Ensure realistic GMP targets are set and achieved
• Lead/assist national brand/commercial analysis and opportunity identification (Price, Mix, Promo, Rate-of-Sale/Distribution/Channel, Innovation)
• RGM lead on national brand/category deep-dives
• Lead innovation price strategy development as a key member of the Innovation process, including ensuring realistic Innovation P&L development, and ensuring Innovation pricing guidelines are implemented in all markets
• Lead/assist in national RGM system/tool development as needed
• Ensure all relevant cross-functional partners have and understanding of market regulatory environment as it relates to pricing
• Assist Strategy & Planning Director in cross-functional RGM capability development

• Requires in-depth understanding of RGM levers (Headline Pricing, Promotional Effectiveness and Trade Terms, Pack and Format Architecture, and Brand/Size/Portfolio Mix)
• Requires in-depth knowledge of Canadian Alc Bev Price/Promo regulatory environment
• The expert for DIAGEO Canada on analyzing, setting, and communicating brand price strategies
• Able to help lead the development, implementation, and training of new RGM analytical techniques, tools, and processes
• Deep understanding of turning brand strategy into commercial value creation for the organization in the medium to long-term
• Demonstrates commercial experience (finance, category/commercial insights, and/or sales) to guide internal conversations with Commercial, Finance, Brand, and Canadian Leadership
• Requires critical technical skill and systems ability on internal and syndicated data sources and reporting tools

• Be an expert on all market value chains and pricing regulations
• Understands medium to long-term vision and ambition of DIAGEO Canada and all Brands
• Minimum of 5 years of Pricing/RGM experience, preferably in the Beverage Alcohol or Consumer Packaged Goods industry.
• Strong expertise in P&L levers
• Consistent track record in analytical or commercial sales/finance roles, commercial acumen is key
• Expertise in one or more of: pricing/promo analytics, tool development, syndicated data, trade terms optimization, promotional effectiveness, finance
• Familiarity with multiple data sources ex. sales data, financial data, and consumer data
• Experience as a business user lead in technology/tool development
• Excellent written and verbal communication skills, critical thinking; collaborating with brand/category teams and other key internal/external partners; effective in influencing wide variety of partners
• Strong working knowledge of Microsoft Office (Excel and PowerPoint) and systems proficiency, PowerBI, Anaplan a bonus